M&C Saatchi London, United Kingdom Full Service

M&C Saatchi Creative Work

Title "Young Car Drivers"
Agency M&C Saatchi
Campaign Young Car Drivers
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication 5/2014
Business Sector Transport, Travel and Tourism

Transport for London targets young male drivers and highlights the very real possibility of crashing at speed on busy London roads, in its first campaign targeting young male drivers in five years.

The hard-hitting behaviour change campaign focuses on the dangers of reckless driving, putting all passengers at great risk of fatal or serious injury. Running across cinema, VOD, and social media, alongside interactive experiences via Xbox online and mobile, the ads urges every young driver to ‘kill your speed, not your mates’. 

Tagline Think! Kill your speed, not your mates
Media Type Television & Cinema
Length40 seconds

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