|Title||"Young Car Drivers"|
|Campaign||Young Car Drivers|
|Advertiser||Transport for London|
|Brand||Transport for London|
|Date of First Broadcast/Publication||5/2014|
|Business Sector||Transport, Travel and Tourism|
Transport for London targets young male drivers and highlights the very real possibility of crashing at speed on busy London roads, in its first campaign targeting young male drivers in five years.
The hard-hitting behaviour change campaign focuses on the dangers of reckless driving, putting all passengers at great risk of fatal or serious injury. Running across cinema, VOD, and social media, alongside interactive experiences via Xbox online and mobile, the ads urges every young driver to ‘kill your speed, not your mates’.
|Tagline||Think! Kill your speed, not your mates|
|Media Type||Television & Cinema|