M&C Saatchi

M&C Saatchi

London, United Kingdom

Full Service

TitleYoung Car Drivers
Campaign Young Car Drivers
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism
Tagline Think! Kill your speed, not your mates

Transport for London targets young male drivers and highlights the very real possibility of crashing at speed on busy London roads, in its first campaign targeting young male drivers in five years.

The hard-hitting behaviour change campaign focuses on the dangers of reckless driving, putting all passengers at great risk of fatal or serious injury. Running across cinema, VOD, and social media, alongside interactive experiences via Xbox online and mobile, the ads urges every young driver to ‘kill your speed, not your mates’. 

Media Type Television & Cinema

Featured Work