|Title||Attention! Le Tour de France’|
|Campaign||Attention! Le Tour de France’|
|Advertiser||Transport for London|
|Brand||Transport for London|
|Date of First Broadcast/Publication|
|Business Sector||Transport, Travel and Tourism|
Transport for London created a colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London, while raising awareness of travel options during the event.
Encouraging Londoners to plan travel in advance and look at alternate routes, the campaign includes the call to action ‘Know your travel options. Visit tfl.gov.uk/tourdefrance.’