TitleAttention! Le Tour de France’
Campaign Attention! Le Tour de France’
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism

Transport for London created a colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London, while raising awareness of travel options during the event.

Encouraging Londoners to plan travel in advance and look at alternate routes, the campaign includes the call to action ‘Know your travel options. Visit tfl.gov.uk/tourdefrance.’ 

Media Type Print

Featured Work