M&C Saatchi, London Follow Update

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Transport for London - "Attention! Le Tour de France’" - M&C Saatchi

  • Attention! Le Tour de France’
  • Transport for London
  • Transport for London
  • M&C Saatchi
  • United Kingdom
  • Attention! Le Tour de France’
Product CategoryTransport, Travel and Tourism
Date of First Broadcast/PublicationJune 11, 2014
Media TypePrint


Transport for London created a colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London, while raising awareness of travel options during the event.

Encouraging Londoners to plan travel in advance and look at alternate routes, the campaign includes the call to action ‘Know your travel options. Visit tfl.gov.uk/tourdefrance.’