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M&C Saatchi Creative Work

Title "Share The Road"
Agency M&C Saatchi
Campaign Share The Road
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication 7/2014
Business Sector Transport, Travel and Tourism

Bustling, fast-paced, frenetic, beautiful; London’s streets are never still. Busy commuters are constantly navigating their route among the throng, and it’s all too easy to fly off the handle when faced with obstacles or problems.

Through a lone voice of reason, Transport for London’s Share The Road campaign urges commuters to think twice about their reactions to challenging situations and consider the consequences of ‘lashing out’… 

Media Type Television & Cinema
Length60 seconds
Art Director Mr. Luke Boggins
Copywriter Mr. Dan McCormack
Director Mr. Yann Demange

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