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Transport for London - "Share The Road" - M&C Saatchi

  • Share The Road
  • Transport for London
  • Transport for London
  • M&C Saatchi
  • United Kingdom
  • Share The Road
Product CategoryTransport, Travel and Tourism
Date of First Broadcast/PublicationJuly 11, 2014
Media TypeTelevision & Cinema
Length60 Seconds
Art Director Luke Boggins
Copywriter Dan McCormack
Director Yann Demange

Story

Bustling, fast-paced, frenetic, beautiful; London's streets are never still. Busy commuters are constantly navigating their route among the throng, and it's all too easy to fly off the handle when faced with obstacles or problems.


Through a lone voice of reason, Transport for London's Share The Road campaign urges commuters to think twice about their reactions to challenging situations and consider the consequences of 'lashing out'…