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M&C Saatchi Creative Work

TitleShare The Road
Agency
Campaign Share The Road
Advertiser Transport for London
Brand Transport for London
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism
Story

Bustling, fast-paced, frenetic, beautiful; London’s streets are never still. Busy commuters are constantly navigating their route among the throng, and it’s all too easy to fly off the handle when faced with obstacles or problems.


Through a lone voice of reason, Transport for London’s Share The Road campaign urges commuters to think twice about their reactions to challenging situations and consider the consequences of ‘lashing out’… 

Media Type Television & Cinema
Length
Art Director
Copywriter
Director

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