M&C Saatchi, London Follow Update

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Change4Life - "Change4Life: 10 Minute Shake Up" - M&C Saatchi

  • Change4Life: 10 Minute Shake Up
  • Change4Life
  • Public Health England
  • M&C Saatchi
  • United Kingdom
  • Change4Life: 10 Minute Shake Up
Product CategoryGovernment & Other Authorities
Date of First Broadcast/PublicationJuly 16, 2014
Media TypeTelevision & Cinema
Length30 Seconds

Story

On a mission to get children moving during the summer holidays, Change4Life has introduced the '10 Minute Shake Up' in partnership with Disney.

Through TV ads and personal activity packs, the likes of Baloo the bear and the Monsters Inc. gang, along with other much-loved characters, coax kids off the sofa to try out some short-burst activities. We're not talking running marathons here, just the bear necessities...