M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated


M&C Saatchi Creative Work

Title "Change4Life: 10 Minute Shake Up"
Agency M&C Saatchi
Campaign Change4Life: 10 Minute Shake Up
Advertiser Public Health England
Brand Change4Life
Date of First Broadcast/Publication 7/2014
Business Sector Government & Other Authorities

On a mission to get children moving during the summer holidays, Change4Life has introduced the '10 Minute Shake Up' in partnership with Disney.

Through TV ads and personal activity packs, the likes of Baloo the bear and the Monsters Inc. gang, along with other much-loved characters, coax kids off the sofa to try out some short-burst activities. We're not talking running marathons here, just the bear necessities... 

Media Type Television & Cinema
Length30 seconds

Recent Work