|Title||Change4Life: 10 Minute Shake Up|
|Agency||M&C Saatchi (UK) Limited|
|Campaign||Change4Life: 10 Minute Shake Up|
|Advertiser||Public Health England|
|Date of First Broadcast/Publication|
|Business Sector||Government & Other Authorities|
On a mission to get children moving during the summer holidays, Change4Life has introduced the '10 Minute Shake Up' in partnership with Disney.
Through TV ads and personal activity packs, the likes of Baloo the bear and the Monsters Inc. gang, along with other much-loved characters, coax kids off the sofa to try out some short-burst activities. We're not talking running marathons here, just the bear necessities...
|Media Type||Television & Cinema|