M&C Saatchi, London

  • 36 Golden Square Soho
  • London W1F 9EE
  • United Kingdom
  • Phone: 020 7543 4500
  • Fax: 020 7543 4501
  • Country Phone Code: 44

Transport for London - “Sarah Rivers Crib”

Transport for London


TitleSarah Rivers Crib
TaglineDon't die before you've lived
AgencyM&C Saatchi
AdvertiserTransport for London
BrandTransport for London
Product CategoryRoad Safety
Campaign NameSarah Rivers Crib
MarketUnited Kingdom
Country of ProductionUnited Kingdom
Media TypeTelevision
Length40 Seconds
Awards British Arrows, 2005 (Bronze) for Public Service
British Arrows, 2005 (Silver) for Commercials shown on TV as well as in Cinema
Advertising Creative Circle Awards, 2005 (Bronze) for Best Film Art Direction
Advertising Creative Circle Awards, 2005 (Bronze) for Best Multimedia Campaign
Advertising Creative Circle Awards, 2005 (Silver) for Best Public Service Announcement
ACT Responsible / ACT Dove, 2004 () for
Art Director Tom Spicer
Copywriter Kit Dayaram
Director Daniel Kleinman
Producer Estella Alvares
Production Company Large
Two teenagers are killed or injured crossing London Roads every day.