M&C Saatchi bags global DEMB account
February 14, 2014
Extending its already solid relationship with DE Master Blenders 1753 (DEMB), M&C Saatchi is taking on the €150 million strategic global account for this large-scale coffee and tea company. DEMB is behind household brands including Douwe Egberts, L’OR, Senseo, Moccona, Merrild and Marcillia. The win follows a string of successful campaigns for the Moccona brand (DEMB’s premium instant coffee range in Australia), which has been driven by M&C Saatchi Sydney since 2007.
M&C Saatchi is tasked with developing global creative campaigns for brands including L’OR, Senseo, Moccona, Merrild and Marcilla and will manage creatives across the companies’ core markets; Australia, Spain, Belgium, Poland, Scandinavia and Thailand.
Fiona Hughes, CMO at DE Master Blenders 1753 said: ‘M&C Saatchi has demonstrated how their philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.’
This commitment to simplicity was echoed by Moray MacLennan, Worldwide CEO at M&C Saatchi: ‘This is a significant win for M&C Saatchi Worldwide and we look forward to fulfilling the companies’ future ambitions across its coffee portfolio.’