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April 22, 2014
NatWest has unveiled a heart-warming integrated campaign including a 40” TV ad – highlighting the ease and simplicity of its mobile banking app.The campaign – running across TV, OOH, Press, VOD, and Social – includes NFC enabled outdoor work, and an ‘immersion zone’ tunnel wrap at Waterloo station.
The 40” 'Magic' TV ad centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move.
Rhidian Taylor, Head of Brand at NatWest, said: 'We think this is a charming campaign that will help raise awareness of the ease and convenience of our mobile banking app'.
Jason Lawes, Creative Director at M&C Saatchi, added: 'All children believe their mum is magic and our ad plays on that. Through the eyes of innocence we are able to demonstrate how Mum deals with life's little dramas using the NatWest Mobile Banking App as her secret weapon'.