M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Public Relations, Events / Sponsoring, Branding / Product Development, Packaging / Design, Strategy and Planning, Institutional, Public Interest, Non-Profit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism

Founded in: 1995

Employees: 275

Awards: 26

Creative Work: 43

Clients: 36


Contact

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7543 4500

Sharon Browne

Sharon Browne

New Business Director, UK Group

WHO ARE WE? Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise...

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M&C Saatchi

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7543 4500

Sharon Browne

Sharon Browne

New Business Director, UK Group

NatWest Captures ‘magic’ of Mobile Banking app

April 22, 2014

NatWest has unveiled a heart-warming integrated campaign including a 40” TV ad – highlighting the ease and simplicity of its mobile banking app.The campaign – running across TV, OOH, Press, VOD, and Social – includes NFC enabled outdoor work, and an ‘immersion zone’ tunnel wrap at Waterloo station.

The 40” 'Magic' TV ad centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move.

Rhidian Taylor, Head of Brand at NatWest, said: 'We think this is a charming campaign that will help raise awareness of the ease and convenience of our mobile banking app'.

Jason Lawes, Creative Director at M&C Saatchi, added: 'All children believe their mum is magic and our ad plays on that. Through the eyes of innocence we are able to demonstrate how Mum deals with life's little dramas using the NatWest Mobile Banking App as her secret weapon'.