June 11, 2014
In a full day event at Westfield London on Monday 16 June, The Brain Tumour Charity will offer shoppers the chance to play ‘Mind Pong’, a two player game similar to Ping Pong.
Based on the iconic arcade game, Pong, this new creation has one significant difference: using breakthrough technology, Mind Pong is controlled by mind power alone, with no need for handheld controls.
Using electroencephalography (EEG) technology to read brain waves via a Velcro-attached headband, players can move the on-screen paddle up and down by simply concentrating (up) or relaxing (down) their mind.
The Brain Tumour Charity won use of the large-format, full-motion, digital out-of-home screen on Westfield's Eat Street, after entering Ocean Outdoor’s annual ‘Art of Outdoor’ competition. A £1 donation on the day will enable passers-by to try their hand at Mind Pong, while while volunteers will be on-site to provide more information about the charity.