M&C Saatchi London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Public Relations, Events / Sponsoring, Branding / Product Development, Packaging / Design, Strategy and Planning, Institutional, Public Interest, Non-Profit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism

Founded in: 1995

Employees: 631

Awards: 26

Creative Work: 52

Clients: 24


Contact

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7544 3721

Sharon Browne

Sharon Browne

New Business Director

Phone: (+44) 2075443721

WHO ARE WE? Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise...

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M&C Saatchi

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7544 3721

Sharon Browne

Sharon Browne

New Business Director

Phone: (+44) 2075443721

The Brain Tumour Charity gets people thinking with mind control game...

June 11, 2014

In a full day event at Westfield London on Monday 16 June, The Brain Tumour Charity will offer shoppers the chance to play ‘Mind Pong’, a two player game similar to Ping Pong.

Based on the iconic arcade game, Pong, this new creation has one significant difference: using breakthrough technology, Mind Pong is controlled by mind power alone, with no need for handheld controls.

Using electroencephalography (EEG) technology to read brain waves via a Velcro-attached headband, players can move the on-screen paddle up and down by simply concentrating (up) or relaxing (down) their mind.

The Brain Tumour Charity won use of the large-format, full-motion, digital out-of-home screen on Westfield's Eat Street, after entering Ocean Outdoor’s annual ‘Art of Outdoor’ competition. A £1 donation on the day will enable passers-by to try their hand at Mind Pong, while while volunteers will be on-site to provide more information about the charity.