Attention! Le Tour de France’: TfL heralds arrival of world’s greatest cycle race in London
June 11, 2014
Transport for London has created a colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London, while raising awareness of travel options during the event.
Encouraging Londoners to plan travel in advance and look at alternate routes, the campaign includes the call to action ‘Know your travel options. Visit tfl.gov.uk/tourdefrance.’