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June 26, 2014
M&C Saatchi Group has been appointed to handle the launch of Doddle, a click and collect service being rolled out across major rail stations and shopping centres nation-wide.
The new initiative, which targets the fast growing online shopping sector, answers the rapidly increasing demand for click and collect services, allowing busy consumers to easily collect and return goods at their nearest Doddle shop. Notifications through SMS and email will alert customers when their parcels are ready for collection.
Doddle will open 300 new locations in the next three years, with many shops featuring changing rooms, designed to speed the returns process for clothing items. Open early until late seven days a week, the first six new Doddle shops will be situated at Westfield Stratford, and London Waterloo, London Cannon Street, Bromley South, Brighton and Chelmsford stations.
M&C Saatchi and M&C Saatchi PR will provide fully integrated marketing solutions for Doddle, from above the line communications, to social media, community management and experiential activity.