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M&C Saatchi, London

Address 36 Golden Square
London, W1F 9EE United Kingdom
Websitehttp://www.mcsaatchi.com/london
EmailNew.Business@mcsaatchi.com
Phone (+44) 020 7543 4500
Fax(+44) 020 7543 4501
Facebookhttp://facebook.com/MCSAATCHILONDON
Linkedinhttp://linkedin.com/company/m&c-saatchi
Twitterhttp://twitter.com/MCSaatchiLondon

Agency Type

Advertising / Full Service / Integrated

Core Competencies

Philosophy & Competitive Advantages

OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world. 

Network Description

M&C Saatchi

Creative advertising agency. Produces high-impact, arresting advertising campaigns, delivered across all key media platforms. Extensive experience of retail brands, financial services and government-led behaviour change initiatives. 


M&C Saatchi Worldwide

Offices in the following cities across the globe: London, Abu Dhabi, Auckland, Beirut, Berlin, Cape Town, Geneva, Johannesburg, Kuala Lumpur, Los Angeles, Madrid, Melbourne, Milan, Moscow, Mumbai, New Delhi, New York, Paris, Sao Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Wellington 


M&C Saatchi Merlin

Creative talent management. Develops careers for an eclectic roster of individuals including Mo Farah CBE, Louise Redknapp and Andrew 'Freddie' Flintoff MBE. Takes full advantage of constant access to main decision makers across media, broadcasting and branding sectors. 


M&C Saatchi Mobile

Global market knowledge. Experts positioned in Europe, the Americas and Asia-Pacific to ensure on the ground market knowledge combined with global scale delivers relevant, performing and scalable campaigns to a world-wide client base. 


M&C Saatchi PR

Young and dynamic. Expertise in strategic brand planning, publicity, influencer & media relations, digital & social, experiential, events, crisis & issues. Delivers not only coverage and awareness but tangible commercial returns.


M&C Saatchi Sport & Entertainment

Leveraging sponsorship and activation. Using sponsorship to connect with consumers sparks two-way communication, collective experiences, and ignites support behind causes that benefit both audience and sponsor. 


M&C Saatchi Milk

Pure marketing impact. A marketing and data consultancy that focuses on connecting what matters to consumers (relevance), with what matters to businesses (growth). 


Audience

Social marketing. Improves community living and supports individuals through campaigns that put the target audience at the heart of every initiative. 


LIDA

Digital and direct marketing agency that’s putting the ‘R’ back in CRM. Focuses on creating better customer connections between brands and consumers. 


The Source

Integrated qual/quant research agency. Provides insight into a brand’s customer base and establishes who they really are: their dreams, desires and needs, their worries and frustrations. The result? Design strategies, products and solutions that will truly appeal to them. 


Talk PR

Strategic thinking of a major player, creativity of a boutique specialist. Focuses on consumer PR. Brains behind the likes of the British Fashion Awards, Emporio Armani: One Night Only, and V&A Golden Age & Couture Gala. 


Human Digital

Insight into human behaviour in the digital age. Combines big data collection with human-led analysis to extract client-centric intelligence into the nuances of expression, emotional engagement, linguistic and cultural context, and the drivers of behaviour. Delivers to clients the definitive external view of audiences that matter. 


M&C Saatchi Arts

Arts marketing and PR consultancy. Resources of a top agency with fees pitched to the arts sector. Headed up by former director of the London Philharmonic Orchestra, Judy Grahame. 


Clear

Full-service brand consultancy. Works on insight, innovation, brand strategy and design to produce a positive, measurable and enduring impact on client brands, and the lives they impact. 

Trade Organizations

Contacts

Name Title Email Contact Information Phone
Sharon Browne New Business Director, UK Group sharon.browne@mcsaatchi.com

Personnel

Number of Employees: 275
Name Title Email Phone
Lisa Thomas CEO, UK Group
Tom Bazeley CEO
Elspeth Lynn Executive Creative Director
Mark Sinnock CSO
Richard Alford Managing Partner
Tom Firth Managing Director
Camilla Kemp Managing Partner
Ed Palmer Managing Partner
Mark Goodwin Creative Director
Jason Lawes Cretive Director
Grant Parker Head of Art
Sam Ball Creative Director
Dave Bedwood Creative Director
Dave Cox Chief Innovation Officer

Campaigns

Name Brand Advertiser
#We'veGotYourBack Africa United Africa United
Havana Club: Nothing Compares to Havana Havana Club Pernod-Ricard
NatWest: Helpful Helpful NatWest The Royal Bank of Scotland
Network Rail: Track Roulette Network Rail Network Rail
Christmas at Home The Silver Line The Silver Line
Penny for London Mayor's Fund Mayor's Fund
House of Peroni Peroni Nastro Azzurro SABMiller Plc
Virgin Holidays: Unleash Your Mojo Virgin Holidays Virgin Holidays
NatWest: IOU NatWest The Royal Bank of Scotland
Change4fe: Smart Swaps Change4Life National Health Service
Virgin Holidays: Mojo Virgin Holidays Virgin
NatWest: Little Thankyous NatWest The Royal Bank of Scotland
Network Rail: Track Roulette Network Rail Network Rail
Ginsters: Feed the Man Ginsters Ginsters Ltd
NatWest: Get Cash NatWest The Royal Bank of Scotland
BCOC: Pee Red Be Clear On Cancer Public Health England
Stay True Ballantine's Pernod-Ricard
Helpful Banking NatWest The Royal Bank of Scotland
Let it all out MindFull MindFull
Motorcycle Safety Transport for London Transport for London
A Sauce of Manliness Heinz H.J. Heinz
The Olympic Delivery Authority TfL, ODA, Mayor of London Transport for London / Olympic Delivery Authority
Safer Travel at Night Transport for London Transport for London
Bring on the Berries Ribena Suntory Limited
The Could Be True Story of Ballantine's Ballantine's Ballantine's
That Sofa NatWest The Royal Bank of Scotland
Hello, Goodbye NatWest The Royal Bank of Scotland
Match Made Lips Service No7 Alliance Boots
TfL: Without Leaving London Transport for London Transport for London
Change4Life: 10 Minute Shake Up Change4Life Public Health England
Share The Road Transport for London Transport for London
Attention! Le Tour de France’ Transport for London Transport for London
BeatBullying's Big March BeatBullying BeatBullying
Mind Pong The Brain Tumour Charity The Brain Tumour Charity
Young Car Drivers Transport for London Transport for London
Mobile Magic NatWest The Royal Bank of Scotland
BASF: Working for Water BASF BASF
Delicious Goodness Ribena Plus Suntory Limited

Awards

award Distinction Category Brand Year
IPA Effectiveness Awards The Channon Prize for Best New Learning TfL, ODA, Mayor of London 2014
IPA Effectiveness Awards Gold Award TfL, ODA, Mayor of London 2014
Epica Awards Silver Transport & Tourism Virgin Holidays 2013
ACT Responsible Tributes FutureYou 2012
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes RNID 2011
Advertising Creative Circle Awards Winner Presidents Award 2011
Advertising Creative Circle Awards Silver Best Typography 2011
Advertising Creative Circle Awards Bronze Best Sound Design 2011
Advertising Creative Circle Awards Bronze Best Portrait Poster 2011
Advertising Creative Circle Awards Commendation Best Idea in 60 Seconds 2011
Advertising Creative Circle Awards Gold Best Portrait Poster 2011
Advertising Creative Circle Awards Bronze Best Sound Design PC World 2011
Awards for National Newspaper Advertising - the ANNAs Winner Best written ad 2011
Cannes Lions International Festival of Creativity Bronze Lion Publications & Media Elephant 2011
Epica Awards Grand Prix Best Print 2011
Epica Awards Gold Best Retail Services 2011
The Gunn Report Global Winner Print 2011
British Arrows Diploma Transport and Travel Transport for London 2010
ACT Responsible Tributes Transport for London 2009
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards Excellence Fashion & Apparel/Television 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990

Advertisers

Alliance Boots BASF Unilever Blue Cross CBRE Converse De Beers DE MASTERBLENDERS 1753 DMG Media Doddle Dove East Midland Trains Emirates Airlines Financial Conduct Authority Ginsters Ltd Google H.J. Heinz Kids Company Konami Land Rover Network Rail Pernod-Ricard Public Health England SABMiller Plc The Silver Line Sunsilk Suntory Limited Surfers Against Sewage TIGI TIGI The Royal Bank of Scotland Transport for London Unilever Unilever Unilever Virgin