Agency Profile

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M&C Saatchi, London

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: (+44) 020 7543 4500
  • Fax: (+44) 020 7543 4501

Philosophy & Competitive Advantages

OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world. 

Network Description

M&C Saatchi

Creative advertising agency. Produces high-impact, arresting advertising campaigns, delivered across all key media platforms. Extensive experience of retail brands, financial services and government-led behaviour change initiatives. 


M&C Saatchi Worldwide

Offices in the following cities across the globe: London, Abu Dhabi, Auckland, Beirut, Berlin, Cape Town, Geneva, Johannesburg, Kuala Lumpur, Los Angeles, Madrid, Melbourne, Milan, Moscow, Mumbai, New Delhi, New York, Paris, Sao Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Wellington 


M&C Saatchi Merlin

Creative talent management. Develops careers for an eclectic roster of individuals including Mo Farah CBE, Louise Redknapp and Andrew 'Freddie' Flintoff MBE. Takes full advantage of constant access to main decision makers across media, broadcasting and branding sectors. 


M&C Saatchi Mobile

Global market knowledge. Experts positioned in Europe, the Americas and Asia-Pacific to ensure on the ground market knowledge combined with global scale delivers relevant, performing and scalable campaigns to a world-wide client base. 


M&C Saatchi PR

Young and dynamic. Expertise in strategic brand planning, publicity, influencer & media relations, digital & social, experiential, events, crisis & issues. Delivers not only coverage and awareness but tangible commercial returns.


M&C Saatchi Sport & Entertainment

Leveraging sponsorship and activation. Using sponsorship to connect with consumers sparks two-way communication, collective experiences, and ignites support behind causes that benefit both audience and sponsor. 


M&C Saatchi Milk

Pure marketing impact. A marketing and data consultancy that focuses on connecting what matters to consumers (relevance), with what matters to businesses (growth). 


Audience

Social marketing. Improves community living and supports individuals through campaigns that put the target audience at the heart of every initiative. 


LIDA

Digital and direct marketing agency that’s putting the ‘R’ back in CRM. Focuses on creating better customer connections between brands and consumers. 


The Source

Integrated qual/quant research agency. Provides insight into a brand’s customer base and establishes who they really are: their dreams, desires and needs, their worries and frustrations. The result? Design strategies, products and solutions that will truly appeal to them. 


Talk PR

Strategic thinking of a major player, creativity of a boutique specialist. Focuses on consumer PR. Brains behind the likes of the British Fashion Awards, Emporio Armani: One Night Only, and V&A Golden Age & Couture Gala. 


Human Digital

Insight into human behaviour in the digital age. Combines big data collection with human-led analysis to extract client-centric intelligence into the nuances of expression, emotional engagement, linguistic and cultural context, and the drivers of behaviour. Delivers to clients the definitive external view of audiences that matter. 


M&C Saatchi Arts

Arts marketing and PR consultancy. Resources of a top agency with fees pitched to the arts sector. Headed up by former director of the London Philharmonic Orchestra, Judy Grahame. 


Clear

Full-service brand consultancy. Works on insight, innovation, brand strategy and design to produce a positive, measurable and enduring impact on client brands, and the lives they impact. 

Trade Organizations

Account Planning Group (United Kingdom)
Direct Marketing Association (United States)
Institute of Practitioners in Advertising (United Kingdom)
Marketing Society (United Kingdom)
Women in Advertising & Communications London (United Kingdom)

Contacts

Sharon Browne
New Business Director, UK Group

sharon.browne@mcsaatchi.com

Personnel

Number of Employees: 275
Lisa Thomas
CEO, UK Group

Tom Bazeley
CEO

Elspeth Lynn
Executive Creative Director

Mark Sinnock
CSO

Richard Alford
Managing Partner

Tom Firth
Managing Director

Camilla Kemp
Managing Partner

Ed Palmer
Managing Partner

Mark Goodwin
Creative Director

Jason Lawes
Cretive Director

Grant Parker
Head of Art

Sam Ball
Creative Director

Dave Bedwood
Creative Director

Dave Cox
Chief Innovation Officer

Campaigns

  • Advertiser: Africa United
  • Brand: Africa United
  • Name: #We'veGotYourBack
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: Havana Club: Nothing Compares to Havana
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Helpful Helpful
  • Advertiser: Network Rail
  • Brand: Network Rail
  • Name: Network Rail: Track Roulette
  • Advertiser: The Silver Line
  • Brand: The Silver Line
  • Name: Christmas at Home
  • Advertiser: Mayor's Fund
  • Brand: Mayor's Fund
  • Name: Penny for London
  • Advertiser: SABMiller Plc
  • Brand: Peroni Nastro Azzurro
  • Name: House of Peroni
  • Advertiser: Virgin Holidays
  • Brand: Virgin Holidays
  • Name: Virgin Holidays: Unleash Your Mojo
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: IOU
  • Advertiser: National Health Service
  • Brand: Change4Life
  • Name: Change4fe: Smart Swaps
  • Advertiser: Virgin
  • Brand: Virgin Holidays
  • Name: Virgin Holidays: Mojo
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Little Thankyous
  • Advertiser: Network Rail
  • Brand: Network Rail
  • Name: Network Rail: Track Roulette
  • Advertiser: Ginsters Ltd
  • Brand: Ginsters
  • Name: Ginsters: Feed the Man
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Get Cash
  • Advertiser: Public Health England
  • Brand: Be Clear On Cancer
  • Name: BCOC: Pee Red
  • Advertiser: Pernod-Ricard
  • Brand: Ballantine's
  • Name: Stay True
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Helpful Banking
  • Advertiser: MindFull
  • Brand: MindFull
  • Name: Let it all out
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Motorcycle Safety
  • Advertiser: H.J. Heinz
  • Brand: Heinz
  • Name: A Sauce of Manliness
  • Advertiser: Transport for London / Olympic Delivery Authority
  • Brand: TfL, ODA, Mayor of London
  • Name: The Olympic Delivery Authority
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Safer Travel at Night
  • Advertiser: Suntory Limited
  • Brand: Ribena
  • Name: Bring on the Berries
  • Advertiser: Ballantine's
  • Brand: Ballantine's
  • Name: The Could Be True Story of Ballantine's
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: That Sofa
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Hello, Goodbye
  • Advertiser: Alliance Boots
  • Brand: No7
  • Name: Match Made Lips Service
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Without Leaving London
  • Advertiser: Public Health England
  • Brand: Change4Life
  • Name: Change4Life: 10 Minute Shake Up
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Share The Road
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Attention! Le Tour de France’
  • Advertiser: BeatBullying
  • Brand: BeatBullying
  • Name: BeatBullying's Big March
  • Advertiser: The Brain Tumour Charity
  • Brand: The Brain Tumour Charity
  • Name: Mind Pong
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Young Car Drivers
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Mobile Magic
  • Advertiser: BASF
  • Brand: BASF
  • Name: BASF: Working for Water
  • Advertiser: Suntory Limited
  • Brand: Ribena Plus
  • Name: Delicious Goodness

Awards

award Distinction Category Brand Year
IPA Effectiveness Awards The Channon Prize for Best New Learning TfL, ODA, Mayor of London 2014
IPA Effectiveness Awards Gold Award TfL, ODA, Mayor of London 2014
Epica Awards Silver Transport & Tourism Virgin Holidays 2013
ACT Responsible Tributes FutureYou 2012
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes RNID 2011
Advertising Creative Circle Awards Winner Presidents Award 2011
Advertising Creative Circle Awards Silver Best Typography 2011
Advertising Creative Circle Awards Bronze Best Sound Design 2011
Advertising Creative Circle Awards Bronze Best Portrait Poster 2011
Advertising Creative Circle Awards Commendation Best Idea in 60 Seconds 2011
Advertising Creative Circle Awards Gold Best Portrait Poster 2011
Advertising Creative Circle Awards Bronze Best Sound Design PC World 2011
Awards for National Newspaper Advertising - the ANNAs Winner Best written ad 2011
Cannes Lions International Festival of Creativity Bronze Lion Publications & Media Elephant 2011
Epica Awards Grand Prix Best Print 2011
Epica Awards Gold Best Retail Services 2011
The Gunn Report Global Winner Print 2011
British Arrows Diploma Transport and Travel Transport for London 2010
ACT Responsible Tributes Transport for London 2009
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards Excellence Fashion & Apparel/Television 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990

Clients

Advertiser Brand Business Sector Type of Work since
Alliance Boots Boots Cosmetics, Beauty Products & Perfumes
  • Interactive
2008
BASF BASF Industry
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
Unilever Ben & Jerry's Food
  • Interactive
  • Branded Content
Blue Cross Blue Cross Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
CBRE CBRE Others
  • Television & Cinema
  • Interactive
  • Print
2006
Converse Converse
  • Interactive
  • Branded Content
De Beers De Beers Apparel, Fashion & Footwear
  • Interactive
  • Branded Content
DE MASTERBLENDERS 1753 L'OR, Senseo, Moccona, Merrild, Marcilla Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
DMG Media Daily Mail, Mail on Sunday Media, Publishing & Production
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Doddle Doddle Postal, Courier & Shipping Services
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Public Relations
2014
Dove Dove Cosmetics, Beauty Products & Perfumes
  • Interactive
  • Case Study
East Midland Trains East Midland Trains Transport, Travel and Tourism
  • Print
  • Direct Marketing print
  • Radio
2008
Emirates Airlines Emirates Transport, Travel and Tourism
  • Interactive
  • Branded Content
Financial Conduct Authority Financial Conduct Authority Banking & Financial Services, Investments, Stock Brokers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
Ginsters Ltd Ginsters Fresh Food
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
Google Google Media, Publishing & Production
  • Interactive
  • Branded Content
H.J. Heinz HP Sauce Food
  • Television & Cinema
  • Interactive
  • Print
2006
Kids Company Kids Company Others
Konami Konami Toys & Games
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Branded Content
2014
Land Rover Land Rover Automotive
  • Interactive
  • Branded Content
Network Rail Network Rail Public Transport, Mass Transit
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Pernod-Ricard Ballantine's, Havana Club Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2005
Public Health England Change4Life, Be Clear on Cancer, Blood Pressure, Breathlessness Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2008
SABMiller Plc Peroni Nastro Azzurro Beers, Ciders, Lagers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2012
The Silver Line The Silver Line Charities, Foundations, Volunteers
  • Interactive
2014
Sunsilk Sunsilk Cosmetics, Beauty Products & Perfumes
  • Interactive
  • Branded Content
Suntory Limited Ribena Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
1995
Surfers Against Sewage Surfers Against Sewage Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
TIGI Bedhead Cosmetics, Beauty Products & Perfumes
  • Interactive
  • Branded Content
TIGI Catwalk Cosmetics, Beauty Products & Perfumes
  • Interactive
  • Branded Content
The Royal Bank of Scotland RBS Group, Natwest Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
Transport for London TFL Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
Unilever Domestos Household Products & Maintenance
  • Interactive
  • Branded Content
Unilever Flora Food
  • Interactive
  • Branded Content
Unilever Hellmann's Food
  • Interactive
  • Branded Content
Virgin Virgin Holidays Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2012