Agency Profile

» word friendly version

M&C Saatchi, London

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: (+44) 020 7543 4500
  • Fax: (+44) 020 7543 4501

Philosophy & Competitive Advantages

OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world. 

Network Description

M&C Saatchi

Creative advertising agency. Produces high-impact, arresting advertising campaigns, delivered across all key media platforms. Extensive experience of retail brands, financial services and government-led behaviour change initiatives. 


M&C Saatchi Worldwide

Offices in the following cities across the globe: London, Abu Dhabi, Auckland, Beirut, Berlin, Cape Town, Geneva, Johannesburg, Kuala Lumpur, Los Angeles, Madrid, Melbourne, Milan, Moscow, Mumbai, New Delhi, New York, Paris, Sao Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Wellington 


M&C Saatchi Merlin

Creative talent management. Develops careers for an eclectic roster of individuals including Mo Farah CBE, Louise Redknapp and Andrew 'Freddie' Flintoff MBE. Takes full advantage of constant access to main decision makers across media, broadcasting and branding sectors. 


M&C Saatchi Mobile

Global market knowledge. Experts positioned in Europe, the Americas and Asia-Pacific to ensure on the ground market knowledge combined with global scale delivers relevant, performing and scalable campaigns to a world-wide client base. 


M&C Saatchi PR

Young and dynamic. Expertise in strategic brand planning, publicity, influencer & media relations, digital & social, experiential, events, crisis & issues. Delivers not only coverage and awareness but tangible commercial returns.


M&C Saatchi Sport & Entertainment

Leveraging sponsorship and activation. Using sponsorship to connect with consumers sparks two-way communication, collective experiences, and ignites support behind causes that benefit both audience and sponsor. 


M&C Saatchi Milk

Pure marketing impact. A marketing and data consultancy that focuses on connecting what matters to consumers (relevance), with what matters to businesses (growth). 


Audience

Social marketing. Improves community living and supports individuals through campaigns that put the target audience at the heart of every initiative. 


LIDA

Digital and direct marketing agency that’s putting the ‘R’ back in CRM. Focuses on creating better customer connections between brands and consumers. 


The Source

Integrated qual/quant research agency. Provides insight into a brand’s customer base and establishes who they really are: their dreams, desires and needs, their worries and frustrations. The result? Design strategies, products and solutions that will truly appeal to them. 


Talk PR

Strategic thinking of a major player, creativity of a boutique specialist. Focuses on consumer PR. Brains behind the likes of the British Fashion Awards, Emporio Armani: One Night Only, and V&A Golden Age & Couture Gala. 


Human Digital

Insight into human behaviour in the digital age. Combines big data collection with human-led analysis to extract client-centric intelligence into the nuances of expression, emotional engagement, linguistic and cultural context, and the drivers of behaviour. Delivers to clients the definitive external view of audiences that matter. 


M&C Saatchi Arts

Arts marketing and PR consultancy. Resources of a top agency with fees pitched to the arts sector. Headed up by former director of the London Philharmonic Orchestra, Judy Grahame. 


Clear

Full-service brand consultancy. Works on insight, innovation, brand strategy and design to produce a positive, measurable and enduring impact on client brands, and the lives they impact. 

Trade Organizations

Women in Advertising & Communications London (United Kingdom)
Marketing Society (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Direct Marketing Association (United States)
Account Planning Group (United Kingdom)

Contacts

Sharon Browne
New Business Director, UK Group

sharon.browne@mcsaatchi.com

Personnel

Number of Employees: 275
Moray MacLennan
CEO, Worldwide

Richard Storey
CSO, Worldwide

Tim Duffy
Chairman, UK Group

Lisa Thomas
CEO, UK Group

Mark Sinnock
CSO, UK Group

Elspeth Lynn
Executive Creative Director, UK Group

Christian Purser
Chief Digital Officer, UK Group

Sharon Browne
New Business Director, UK Group

sharon.browne@mcsaatchi.com
Richard Alford
Managing Partner, UK

Camilla Harrisson
CEO, UK
Phone: (+44) 020 7543 4671
camillah@mcsaatchi.com
Camilla Kemp
Managing Partner, UK

Ed Palmer
Managing Partner, UK

Jason Lawes
Cretive Director, UK

Mark Goodwin
Creative Director, UK

Grant Parker
Head of Art, UK

Campaigns

  • Advertiser: Alliance Boots
  • Brand: No7
  • Name: Match Made Lips Service
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Without Leaving London
  • Advertiser: Public Health England
  • Brand: Change4Life
  • Name: Change4Life: 10 Minute Shake Up
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Share The Road
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Attention! Le Tour de France’
  • Advertiser: BeatBullying
  • Brand: BeatBullying
  • Name: BeatBullying's Big March
  • Advertiser: The Brain Tumour Charity
  • Brand: The Brain Tumour Charity
  • Name: Mind Pong
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Young Car Drivers
  • Advertiser: RBS/NatWest
  • Brand: NatWest
  • Name: Mobile Magic
  • Advertiser: BASF
  • Brand: BASF
  • Name: BASF: Working for Water
  • Advertiser: Suntory Limited
  • Brand: Ribena Plus
  • Name: Delicious Goodness
  • Advertiser: Public Health England
  • Brand: Be Clear on Cancer
  • Name: BCOC: Breast Cancer
  • Advertiser: National Health Service
  • Brand: Change4Life
  • Name: Change4fe: Smart Swaps
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Little Thankyous
  • Advertiser: Ginsters Ltd
  • Brand: Ginsters
  • Name: Ginsters: Feed the Man
  • Advertiser: SABMiller Plc
  • Brand: Peroni Nastro Azzurro
  • Name: House of Peroni Returns
  • Advertiser: SABMiller Plc
  • Brand: Peroni Nastro Azzurro
  • Name: House of Peroni
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: IOU
  • Advertiser: Virgin
  • Brand: Virgin Holidays
  • Name: Virgin Holidays: Mojo
  • Advertiser: Network Rail
  • Brand: Network Rail
  • Name: Network Rail: Track Roulette
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Get Cash
  • Advertiser: Public Health England
  • Brand: Be Clear On Cancer
  • Name: BCOC: Pee Red
  • Advertiser: Virgin
  • Brand: Virgin Holidays
  • Name: Mojo
  • Advertiser: Pernod-Ricard
  • Brand: Ballantine's
  • Name: Stay True
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Helpful Banking
  • Advertiser: MindFull
  • Brand: MindFull
  • Name: Let it all out
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Motorcycle Safety
  • Advertiser: M&C Saatchi
  • Brand: M&C Saatchi
  • Name: The best client we ever had.
  • Advertiser: H.J. Heinz
  • Brand: Heinz
  • Name: A Sauce of Manliness
  • Advertiser: Breast Cancer Care
  • Brand: Breast Cancer Care
  • Name: Support for the woman behind the cancer
  • Advertiser: National Health Service
  • Brand: Change4Life
  • Name: Change4Life - NHS
  • Advertiser: Nokia
  • Brand: Vertu
  • Name: Keyhole
  • Advertiser: Transport for London / Olympic Delivery Authority
  • Brand: TfL, ODA, Mayor of London
  • Name: The Olympic Delivery Authority
  • Advertiser: Beatbullying
  • Brand: Cybermentors
  • Name: You Can Speak Out Now
  • Advertiser: GlaxoSmithKline
  • Brand: Ribena
  • Name: Ribena Bursting With Berryness - GlaxoSmithKline
  • Advertiser: Transport for London
  • Brand: Teen Road Safety
  • Name: Dont Die Before Youve Lived - TFL
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Safer Travel at Night
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Meet the Poets

Awards

award Distinction Category Brand Year
Epica Awards Silver Transport & Tourism Virgin Holidays 2013
ACT Responsible Tributes FutureYou 2012
ACT Responsible Tributes FutureYou 2012
Advertising Creative Circle Awards Winner Presidents Award 2011
Advertising Creative Circle Awards Silver Best Typography 2011
Advertising Creative Circle Awards Bronze Best Sound Design 2011
Advertising Creative Circle Awards Bronze Best Portrait Poster 2011
Advertising Creative Circle Awards Commendation Best Idea in 60 Seconds 2011
Advertising Creative Circle Awards Gold Best Portrait Poster 2011
Awards for National Newspaper Advertising - the ANNAs Winner Best written ad 2011
Epica Awards Grand Prix Best Print 2011
Epica Awards Gold Best Retail Services 2011
Gunn Report Global Winner Print 2011
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes RNID 2011
Advertising Creative Circle Awards Bronze Best Sound Design PC World 2011
Cannes Lions International Festival of Creativity Bronze Lion Publications & Media Elephant 2011

Clients

Advertiser Brand Business Sector Type of Work since
Alliance Boots Boots Cosmetics, Beauty Products & Perfumes
  • Interactive
2008
BASF BASF Industry
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
Beat Bullying Beat Bullying Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
Blue Cross Blue Cross Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
Books are my bag Books are my bag Media, Publishing & Production
  • Print
2013
CBRE CBRE Others
  • Television & Cinema
  • Interactive
  • Print
2006
DE MASTERBLENDERS 1753 L'OR, Senseo, Moccona, Merrild, Marcilla Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
DMG Media Daily Mail, Mail on Sunday Media, Publishing & Production
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Doddle Doddle Postal, Courier & Shipping Services
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Public Relations
2014
East Midland Trains East Midland Trains Transport, Travel and Tourism
  • Print
  • Direct Marketing print
  • Radio
2008
Financial Conduct Authority Financial Conduct Authority Banking & Financial Services, Investments, Stock Brokers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
Ginsters Ltd Ginsters Fresh Food
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
H.J. Heinz Amoy HP Sauces Lea & Perrins Food
  • Television & Cinema
  • Interactive
  • Print
2006
Konami Konami Toys & Games
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Branded Content
2014
Lockton Lockton Industry
  • Television & Cinema
  • Interactive
  • Print
2013
MindFull MindFull Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
Network Rail Network Rail Public Transport, Mass Transit
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Pernod-Ricard Ballantine's, Havana Club Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2005
Public Health England Change4Life, Be Clear on Cancer, Blood Pressure, Breathlessness Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2008
SABMiller Plc Peroni Nastro Azzurro Beers, Ciders, Lagers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2012
Suntory Limited Ribena Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
1995
Surfers Against Sewage Surfers Against Sewage Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
The Royal Bank of Scotland RBS Group, Natwest Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
Transport for London TFL Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
Virgin Virgin Holidays Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2012