Agency Profile

M&C Saatchi, London

  • 36 Golden Square
  • London W1F 9EE
  • United Kingdom
  • Phone: 020 7543 4500
  • Fax: 020 7543 4501

Philosophy & Competitive Advantages

OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world. 

Network Description

M&C Saatchi

Creative advertising agency. Produces high-impact, arresting advertising campaigns, delivered across all key media platforms. Extensive experience of retail brands, financial services and government-led behaviour change initiatives. 


M&C Saatchi Worldwide

Offices in the following cities across the globe: London, Abu Dhabi, Auckland, Beirut, Berlin, Cape Town, Geneva, Johannesburg, Kuala Lumpur, Los Angeles, Madrid, Melbourne, Milan, Moscow, Mumbai, New Delhi, New York, Paris, Sao Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Wellington 


M&C Saatchi Merlin

Creative talent management. Develops careers for an eclectic roster of individuals including Mo Farah CBE, Louise Redknapp and Andrew 'Freddie' Flintoff MBE. Takes full advantage of constant access to main decision makers across media, broadcasting and branding sectors. 


M&C Saatchi Mobile

Global market knowledge. Experts positioned in Europe, the Americas and Asia-Pacific to ensure on the ground market knowledge combined with global scale delivers relevant, performing and scalable campaigns to a world-wide client base. 


M&C Saatchi PR

Young and dynamic. Expertise in strategic brand planning, publicity, influencer & media relations, digital & social, experiential, events, crisis & issues. Delivers not only coverage and awareness but tangible commercial returns.


M&C Saatchi Sport & Entertainment

Leveraging sponsorship and activation. Using sponsorship to connect with consumers sparks two-way communication, collective experiences, and ignites support behind causes that benefit both audience and sponsor. 


M&C Saatchi Milk

Pure marketing impact. A marketing and data consultancy that focuses on connecting what matters to consumers (relevance), with what matters to businesses (growth). 


Audience

Social marketing. Improves community living and supports individuals through campaigns that put the target audience at the heart of every initiative. 


LIDA

Digital and direct marketing agency that’s putting the ‘R’ back in CRM. Focuses on creating better customer connections between brands and consumers. 


The Source

Integrated qual/quant research agency. Provides insight into a brand’s customer base and establishes who they really are: their dreams, desires and needs, their worries and frustrations. The result? Design strategies, products and solutions that will truly appeal to them. 


Talk PR

Strategic thinking of a major player, creativity of a boutique specialist. Focuses on consumer PR. Brains behind the likes of the British Fashion Awards, Emporio Armani: One Night Only, and V&A Golden Age & Couture Gala. 


Human Digital

Insight into human behaviour in the digital age. Combines big data collection with human-led analysis to extract client-centric intelligence into the nuances of expression, emotional engagement, linguistic and cultural context, and the drivers of behaviour. Delivers to clients the definitive external view of audiences that matter. 


M&C Saatchi Arts

Arts marketing and PR consultancy. Resources of a top agency with fees pitched to the arts sector. Headed up by former director of the London Philharmonic Orchestra, Judy Grahame. 


Clear

Full-service brand consultancy. Works on insight, innovation, brand strategy and design to produce a positive, measurable and enduring impact on client brands, and the lives they impact. 

Trade Organizations

Women in Advertising & Communications London (United Kingdom)
Marketing Society (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Direct Marketing Association (United States)
Account Planning Group (United Kingdom)

Personnel

Number of Employees: 275
Moray MacLennan
CEO, Worldwide

Richard Storey
CSO, Worldwide

Tim Duffy
Chairman, UK Group

Lisa Thomas
CEO, UK Group

Mark Sinnock
CSO, UK Group

Elspeth Lynn
Executive Creative Director, UK Group

Christian Purser
Chief Digital Officer, UK Group

Sharon Browne
New Business Director, UK Group

sharon.browne@mcsaatchi.com
Richard Alford
Managing Partner, UK

Camilla Harrisson
CEO, UK
Phone: 020 7543 4671
camillah@mcsaatchi.com
Camilla Kemp
Managing Partner, UK

Ed Palmer
Managing Partner, UK

Jason Lawes
Cretive Director, UK

Mark Goodwin
Creative Director, UK

Grant Parker
Head of Art, UK

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Alliance Boots Boots Cosmetics, Beauty Products & Perfumes
  • Interactive
2008
BASF BASF Industry
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
Beat Bullying Beat Bullying Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
Blue Cross Blue Cross Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
Books are my bag Books are my bag Media, Publishing & Production
  • Print
2013
CBRE CBRE Others
  • Television & Cinema
  • Interactive
  • Print
2006
DE MASTERBLENDERS 1753 L'OR, Senseo, Moccona, Merrild, Marcilla Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
DMG Media Daily Mail, Mail on Sunday Media, Publishing & Production
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
East Midland Trains East Midland Trains Transport, Travel and Tourism
  • Print
  • Direct Marketing print
  • Radio
2008
Financial Conduct Authority Financial Conduct Authority Banking & Financial Services, Investments, Stock Brokers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2014
Ginsters Ltd Ginsters Fresh Food
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
H.J. Heinz Amoy HP Sauces Lea & Perrins Food
  • Television & Cinema
  • Interactive
  • Print
2006
Lockton Lockton Industry
  • Television & Cinema
  • Interactive
  • Print
2013
MindFull MindFull Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
Network Rail Network Rail Public Transport, Mass Transit
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Pernod-Ricard Ballantine's, Havana Club Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2005
Public Health England Change4Life, Be Clear on Cancer, Blood Pressure, Breathlessness Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2008
SABMiller Plc Peroni Nastro Azzurro Beers, Ciders, Lagers
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2012
Suntory Limited Ribena Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
1995
Surfers Against Sewage Surfers Against Sewage Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2013
The Royal Bank of Scotland RBS Group, Natwest Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
Transport for London TFL Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
Virgin Virgin Holidays Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2012