Agency Profile

» word friendly version

M&C Saatchi London, United Kingdom Full Service

  •  

Philosophy & Competitive Advantages

OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 23 offices around the world. 

Network Description

Our network is based on the principle of having as few offices as necessary rather than as many as possible. We have established offices in the following citities across the globe: Abu Dhabi, Beirut, Berlin, Cape Town, Geneva, Johannesburg, Kuala Lumpur, London, Los Angeles, Madrid, Melbourne, Milan, Moscow, New Delhi, New York, Paris, Sao Paulo, Shanghai, Singapore, Stockholm, Sydney, Tel Aviv, Tokyo.

Trade Organizations

Account Planning Group (United Kingdom)
Direct Marketing Association (United States)
Institute of Practitioners in Advertising (United Kingdom)
Marketing Society (United Kingdom)
Women in Advertising & Communications London (United Kingdom)

Contacts

New Business

Sharon Browne
New Business Director
Phone: (+44) 2075443721
sharon.browne@mcsaatchi.com

Team

Number of Employees: 631
Lisa Thomas
CEO, UK Group

Tom Bazeley
CEO

Mark Sinnock
Chief Strategic Officer

Camilla Kemp
Chief Operating Officer

Dave Cox
Chief Innovation Officer

Jason Lawes
Creative Partner

Mark Goodwin
Creative Partner

Sam Ball
Creative Partner

Dave Bedwood
Creative Partner

Tom Firth
Managing Director

Ed Palmer
Managing Partner

Clare Willetts
Managing Partner

Campaigns

  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Project Guardian, Report it to Stop it
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Fares and Ticketing
  • Advertiser: Surfers Against Sewage
  • Brand: Surfers Against Sewage
  • Name: Marine Litter
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Tortoise and the Hare
  • Advertiser: Pernod-Ricard
  • Brand: Ballantine's
  • Name: Ballantine's: INSA's Space GIF-ITI
  • Advertiser: NatWest
  • Brand: NatWest
  • Name: Fairer Banking
  • Advertiser: Virgin Holidays
  • Brand: Virgin Holidays
  • Name: Flaunt It
  • Advertiser: Boots Healthcare
  • Brand: Boots
  • Name: Boots: #Special
  • Advertiser: Africa United
  • Brand: Africa United
  • Name: #We'veGotYourBack
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: Havana Club: Nothing Compares to Havana
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Helpful Helpful
  • Advertiser: Network Rail
  • Brand: Network Rail
  • Name: Network Rail: Track Roulette
  • Advertiser: The Silver Line
  • Brand: The Silver Line
  • Name: Christmas at Home
  • Advertiser: Mayor's Fund
  • Brand: Mayor's Fund
  • Name: Penny for London
  • Advertiser: Virgin Holidays
  • Brand: Virgin Holidays
  • Name: Virgin Holidays: Unleash Your Mojo
  • Advertiser: SABMiller Plc
  • Brand: Peroni Nastro Azzurro
  • Name: House of Peroni
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: IOU
  • Advertiser: National Health Service
  • Brand: Change4Life
  • Name: Change4fe: Smart Swaps
  • Advertiser: Virgin
  • Brand: Virgin Holidays
  • Name: Virgin Holidays: Mojo
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Little Thankyous
  • Advertiser: Network Rail
  • Brand: Network Rail
  • Name: Network Rail: Track Roulette
  • Advertiser: Ginsters Ltd
  • Brand: Ginsters
  • Name: Ginsters: Feed the Man
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: NatWest: Get Cash
  • Advertiser: Public Health England
  • Brand: Be Clear On Cancer
  • Name: BCOC: Pee Red
  • Advertiser: Pernod-Ricard
  • Brand: Ballantine's
  • Name: Stay True
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Helpful Banking
  • Advertiser: MindFull
  • Brand: MindFull
  • Name: Let it all out
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Motorcycle Safety
  • Advertiser: H.J. Heinz
  • Brand: Heinz
  • Name: A Sauce of Manliness
  • Advertiser: Transport for London / Olympic Delivery Authority
  • Brand: TfL, ODA, Mayor of London
  • Name: The Olympic Delivery Authority
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Safer Travel at Night
  • Advertiser: Suntory Limited
  • Brand: Ribena
  • Name: Bring on the Berries
  • Advertiser: Ballantine's
  • Brand: Ballantine's
  • Name: The Could Be True Story of Ballantine's
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: That Sofa
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Hello, Goodbye
  • Advertiser: Alliance Boots
  • Brand: No7
  • Name: Match Made Lips Service
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: TfL: Without Leaving London
  • Advertiser: Public Health England
  • Brand: Change4Life
  • Name: Change4Life: 10 Minute Shake Up
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Share The Road
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Attention! Le Tour de France’
  • Advertiser: Beatbullying
  • Brand: BeatBullying
  • Name: BeatBullying's Big March
  • Advertiser: The Brain Tumour Charity
  • Brand: The Brain Tumour Charity
  • Name: Mind Pong
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Young Car Drivers
  • Advertiser: The Royal Bank of Scotland
  • Brand: NatWest
  • Name: Mobile Magic
  • Advertiser: BASF
  • Brand: BASF
  • Name: BASF: Working for Water
  • Advertiser: Suntory Limited
  • Brand: Ribena Plus
  • Name: Delicious Goodness

Awards

Award Distinction Category Brand Year
IPA Effectiveness Awards The Channon Prize for Best New Learning TfL, ODA, Mayor of London 2014
IPA Effectiveness Awards Gold Award TfL, ODA, Mayor of London 2014
Epica Awards Silver Transport & Tourism Virgin Holidays 2013
ACT Responsible Tributes FutureYou 2012
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes Transport for London Teens 2011
ACT Responsible Tributes RNID 2011
Advertising Creative Circle Awards Winner Presidents Award 2011
Advertising Creative Circle Awards Silver Best Typography 2011
Advertising Creative Circle Awards Bronze Best Sound Design 2011
Advertising Creative Circle Awards Bronze Best Portrait Poster 2011
Advertising Creative Circle Awards Commendation Best Idea in 60 Seconds 2011
Advertising Creative Circle Awards Gold Best Portrait Poster 2011
Advertising Creative Circle Awards Bronze Best Sound Design PC World 2011
Awards for National Newspaper Advertising - the ANNAs Winner Best written ad 2011
Cannes Lions International Festival of Creativity Bronze Lion Publications & Media Elephant 2011
Epica Awards Grand Prix Best Print 2011
Epica Awards Gold Best Retail Services 2011
The Gunn Report Global Winner Print 2011
British Arrows Diploma Transport and Travel Transport for London 2010
ACT Responsible Tributes Transport for London 2009
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards Excellence Fashion & Apparel/Television 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990
International ANDY Awards Excellence Food (Packaged)/Magazine 1990

Clients

Advertiser Brand Business Sector Type of Work since
Blue Cross Blue Cross Charities, Foundations, Volunteers
2013
Capco Capco Real Estate
2013
CBRE CBRE Real Estate
2006
Converse Converse Apparel, Fashion & Footwear
2014
De Beers Forevermark Apparel, Fashion & Footwear
2014
D.E MASTERBLENDERS 1753 L'OR, Senseo, Moccona, Merrild, Marcilla Coffee, Tea, Chocolate Drinks, Breakfast Drinks
2014
Doddle Doddle Postal, Courier & Shipping Services
2014
East Midland Trains East Midland Trains Transport, Travel and Tourism
2008
Financial Conduct Authority Financial Conduct Authority Banking & Financial Services, Investments, Stock Brokers
2014
Ginsters Ginsters Fresh Food
2013
Google Google Media, Publishing & Production
2014
H.J. Heinz HP Sauce Food
2006
Konami Metal Gear Solid Toys & Games
2014
Land Rover Land Rover Automotive
2014
Network Rail Network Rail Public Transport, Mass Transit
2010
Pernod-Ricard Ballantine's, Havana Club, Passport Spirits, Fortified Wines
2012
Public Health England Starting Well, Living Well, Ageing Well Public Safety, Health & Hygiene
2008
Royal Bank of Scotland Group NatWest, Royal Bank of Scotland Banking & Financial Services, Investments, Stock Brokers
2000
SABMiller Plc Peroni Nastro Azzurro Beers, Ciders, Lagers
2012
Transport for London TFL Public Transport, Mass Transit
2001
Unilever Flora, Handy, Pro Activ, World Baking Day Dairy Products & Eggs
2015
Unilever Sunsilk, Toni & Guy Cosmetics, Beauty Products & Perfumes
2015
Virgin Virgin Holidays Transport, Travel and Tourism
2012
Walgreens Boots Alliance Boots, Boots The Opticians, No.7 Drugstores, Specialty Stores
2013