Y&R London

Y&R London

London, United Kingdom

Full Service

TitleInterview
Agency
Campaign No easy ride
Advertiser The Home Office
Brand Vehicle Crime Reduction
Business Sector Government Information & Services
LanguageEnglish
Tagline Crime. Let's Bring It Down
Philosophy A demonstration of the multiplier effect of different communications – one idea expressed differently in media channels chosen specifically to highlight ‘motivation’ and ‘reminder’ messages to reduce the risk of vehicle crime.
Result A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications – saving cost and distress for the driver and releasing police time and resource.
Media Type Television & Cinema
Length
Market United Kingdom
Business Director
Advertising Manager
Planning Partner

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