Y&R London

Y&R London

London, United Kingdom

Full Service

TitleIdle Thumbs
Agency
Campaign Idle Thumbs
Advertiser Virgin Mobile
Brand Virgin Mobile
Business Sector Personal Wireless Communication
LanguageEnglish
Result This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Media Type Television & Cinema
Length
Market United Kingdom
Production Company
Account Planner
Advertising Manager
Deputy Planning Director

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