RKCR/Y&R, London Follow Update

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  • London NW1 7QP
  • United Kingdom
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CLG Fire Safety - "Fire / Breathe" - RKCR/Y&R

  • Fire / Breathe
  • CLG Fire Safety
  • Communities & Local Government-
  • RKCR/Y&R
  • United Kingdom
  • Fire Kills
Product CategoryInstitutional/Public Interest/Non-Profit Org.
MarketUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationOctober 5, 2009
Media TypeTelevision
Awards Advertising Creative Circle Awards, 2010 (Gold Craft TV) for Best Cinematography
British Arrows Craft, 2010 (Gold Award) for Live Action Special Effects
London International Awards - LIA, 2010 (Bronze) for Cinematography
Kinsale Shark Advertising Festival, 2010 (Silver) for Public Service and Social Welfare
The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Television: Cinematography
Cannes Lions International Festival of Creativity, 2010 (Silver Lion) for Cinematography
D&AD Awards / Yellow Pencil, 2010 (Yellow Pencil) for TV & Cinema Crafts: Direction
CLIO Awards, 2010 (Bronze) for Visual Effects
CLIO Awards, 2010 (Bronze) for Direction
CLIO Awards, 2010 (Silver) for Cinematography
British Arrows, 2010 (Diploma) for Public Service Advertising
British Arrows, 2010 (Diploma) for Best Over 30 And Up To 60 Second Commercial
Production Company Blink London
Editor Final Cut LDN
Editing Company Final Cut LDN
Post Production MPC LDN
Creative Director Damon Collins
Art Director Jerry Hollens
Copywriter Mike Boles
Director Dougal Wilson
Account Director Nick Fokes
Account Planner Anna Tetlow
Agency Producer Tim Page
Editor Joe Guest
Advertising Manager David Watson

Story

It shows the risks of drowning in the deadly toxic smoke of a house fire if you do not have a working smoke alarm. The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious.

Problem

Encourage the public to test their smoke alarms regularly