Y&R London

Y&R London

London, United Kingdom

Full Service

TitleFire / Breathe
Agency
Editor
Editing Company
Post Production
Campaign Fire Kills
Advertiser Communities & Local Government-
Brand CLG Fire Safety
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
LanguageEnglish
Tagline Test your smoke alarm weekly
Story It shows the risks of drowning in the deadly toxic smoke of a house fire if you do not have a working smoke alarm. The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious.
Problem Encourage the public to test their smoke alarms regularly
Media Type Television
Market United Kingdom
Production Company
Creative Director
Art Director
Copywriter
Director
Account Director
Account Planner
Agency Producer
Editor
Advertising Manager

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