RKCR/Y&R, London 
- Hampstead Road Greater London House
- London NW1 7QP
- United Kingdom
- Phone: 0207 611 6568
- Fax: 020 7611 6011
- Country Phone Code: 44
- Website: www.rkcryr.com
- Email: alexandra_gluck@uk.yr.com
BBC - “BBC Winter Olympics: Vancouver 2010”
BBC| Title | BBC Winter Olympics: Vancouver 2010 |
| Agency | RKCR/Y&R |
| Advertiser | BBC |
| Brand | BBC |
| Product Category | TV/Radio Programs & Stations |
| Campaign Name | BBC Winter Olympics |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 22, 2010 |
| Media Type | Television |
| Awards | The New York Festivals International Advertising Awards in All Media, 2011 (Bronze World Medal) for Animation - Computer D&AD Awards / Yellow Pencil, 2011 (Yellow Pencil) for Film Advertising Crafts: Animation for Film Advertising CLIO Awards, 2011 (Bronze) for Animation International ANDY Awards, 2011 (Gold) for Animation Advertising Creative Circle Awards, 2011 (Gold Craft TV) for Best Use of Animation Kinsale Shark Advertising Festival, 2010 (Silver) for Best animation Eurobest, 2010 (Bronze) for Publications & Media Eurobest, 2010 (Silver) for Best Use of Animation British Television Craft Awards / BTCA, 2010 (Silver Award) for Animation London International Awards - LIA, 2010 (Bronze) for Direction London International Awards - LIA, 2010 (Silver) for Animation Cannes Lions International Festival of Creativity, 2010 (Gold Lion) for Animation CLIO Awards, 2010 (Bronze) for Direction CLIO Awards, 2010 (Silver) for Animation |
| Executive Creative Director | Damon Collins |
| Art Director | Tim McNaughton |
| Copywriter | Freddy Mandy |
| Director | Marc Craste |
| Producer | Sharon Titmarsh |
| Producer | Deborah Stewart |
| Account Director | Fiona Richards |
| Account Planner | Ben Kay |
| Account Manager | David Pomfret |
| Advertising Manager | Louisa Fyans |
| Advertising Manager | Karen Potterton |
| Production Company | Studio Aka |
Story
The head of the Ilanaaq that stands on the mountain above Whistler has been stolen by some kind of malevolent force. Our hero Akiak must go on a quest to find the missing piece. He searches all over the land and has to overcome obstacles presented by the landscape and environment (crevasses, snow storms etc) and by the wild and dangerous creatures that live within it
Concept
Akiak uses the Winter Olympic sports through out his journey as a method of transport and to overcome the obstacles in his path. In the 40 second trailer we’d like to showcase 4 sports: Curling, Skiing, Snowboarding and Skeleton Bob
Problem
Following the popularity of the Summer Olympics in Beijing, the BBC wanted to use this interest, and raise awareness of the Winter Olympics. With no know sporting heores to champion, we needed to find an angle on the Games that would excite the target audience (16-34 yr olds), and move them to consume the BBC coverage of the Games accross a variety of platforms