Virgin Atlantic - “Virgin Atlantic World Cup Sponsorship”
Virgin Atlantic
| Title | Virgin Atlantic World Cup Sponsorship |
| Tagline | Official Airline of the England Team |
| Agency | RKCR/Y&R |
| Advertiser | Virgin Atlantic |
| Brand | Virgin Atlantic |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | Virgin Atlantic World Cup Sponsorship |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Print |
| Awards |
Advertising Creative Circle Awards, 2011 (Silver) for Best Landscape Poster
|
| Art Director |
Tim Brookes |
| Copywriter |
Phil Forster |
| Account Director |
Philip Highman |
| Account Planner |
Tom Barnes |
| Account Manager |
Matthew Taylor |
| Photographer |
Dave Stewart |
| Advertising Manager |
Paul Dickinson |
| Advertising Manager |
Breda Bubear |
| Advertising Manager |
Rachel Diamond |
| Media Planner |
Estee Tang |
Problem
The announcement that Virgin Atlantic were to fly out the England team for this summers World Cup in South Africa was a fantastic opportunity for some positive news for the brand. We wanted to tap into the jubilant atmosphere and buzz that surrounds the tournament whilst highlighting Virgin Atlantics role as official partner and proud supporter of the England World Cup campaign.
