RKCR/Y&R, London Follow Update

  • Hampstead Road Greater London House
  • London NW1 7QP
  • United Kingdom
  • Phone: (+44) 0207 611 6568
  • Fax: (+44) 020 7611 6011

Virgin Atlantic - "Virgin Atlantic World Cup Sponsorship" - RKCR/Y&R

  • Virgin Atlantic World Cup Sponsorship
  • Virgin Atlantic
  • Virgin Atlantic
  • RKCR/Y&R
  • United Kingdom
  • Virgin Atlantic World Cup Sponsorship
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
MarketUnited Kingdom
LanguageEnglish
Media TypePrint
Awards Advertising Creative Circle Awards, 2011 (Silver) for Best Landscape Poster
Art Director Tim Brookes
Copywriter Phil Forster
Account Director Philip Highman
Account Planner Tom Barnes
Account Manager Matthew Taylor
Photographer Dave Stewart
Advertising Manager Paul Dickinson
Advertising Manager Breda Bubear
Advertising Manager Rachel Diamond
Media Planner Estee Tang

Problem

The announcement that Virgin Atlantic were to fly out the England team for this summers World Cup in South Africa was a fantastic opportunity for some positive news for the brand. We wanted to tap into the jubilant atmosphere and buzz that surrounds the tournament whilst highlighting Virgin Atlantics role as official partner and proud supporter of the England World Cup campaign.