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Virgin Atlantic - "Your Airline's Either Got It Or It Hasn't" - RKCR/Y&R

  • Your Airline's Either Got It Or It Hasn't
  • Virgin Atlantic
  • Virgin Atlantic
  • RKCR/Y&R
  • United Kingdom
  • Your airline's either got it or it hasn't
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
Date of First Broadcast/PublicationOctober 1, 2010
Media TypeTelevision & Cinema
Awards London International Awards - LIA, 2011 (Silver Winner) for Use of Licensed Music
Kinsale Shark Advertising Festival, 2011 (Gold) for Best use of post production/special effects
British Arrows, 2011 (Silver) for Transport and Travel
British Arrows, 2011 (Silver) for Best Over 60 And Up To 90 Second TV Commercial
British Arrows, 2011 (Silver) for Best Over 30 And Up To 60 Second TV Commercial
British Arrows, 2011 (Gold) for Best 60-90 Second Cinema Commercial
Advertising Creative Circle Awards, 2011 (Gold Craft TV) for Special Effects or Computer Graphics
British Arrows, 2011 (Silver) for Corporate
Eurobest, 2010 (Bronze) for Travel, Transport & Tourism
Epica Awards, 2010 (Gold) for Transport & Tourism
Production Company Partizan London
Director Traktor
Executive Creative Director Mark Roalfe
Art Director Chris Hodgkiss
Copywriter Pip Bishop
Agency Producer Jody Allison
Your airline's either got it or it hasn't

Story

Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.

Concept

Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor.