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TitleGood Morning
Agency
Production Company
Campaign Good Morning
Advertiser Dreams
Brand Dreams
Date of First Broadcast/Publication
Business Sector Others
Philosophy

‘Good Morning’ is a comforting, beautiful and engaging sequel to ‘Good Night’, the brand’s re-launch campaign earlier this year.

The campaign seeks to strike an emotional chord with consumers by demonstrating the importance of finding the right bed to ensure a great night’s sleep. The ad aims to showcase to consumers that whoever they are, no matter what their individual needs or style, Dreams is dedicated to finding everyone their perfect bed.

Whereas the first film focussed on a good night’s sleep, ‘Good Morning’ beautifully captures the essence of that morning feeling – the reluctance to wake up and leave a warm and comfortable bed. Shot in dream-like soft focus the film creates a sense of intimacy between the beds and the people in them. With a summer lights vibrancy and energy we get a glimpse of private morning worlds, personal to everyone.

This phase, as well as acting as a brand campaign, will also contain three promotional executions which will showcase the products in Dreams’ biggest ever sale. 

Media Type Television & Cinema
Creative Director
Art Director
Copywriter
Planner
Account Director
Account Manager

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