RKCR/Y&R, London 
- Hampstead Road Greater London House
- London NW1 7QP
- United Kingdom
- Phone: 0207 611 6568
- Fax: 020 7611 6011
- Country Phone Code: 44
- Website: www.rkcryr.com
- Email: alexandra_gluck@uk.yr.com
Land Rover - “Positively Charged”
Land Rover| Title | Positively Charged |
| Tagline | Positevely charged |
| Agency | RKCR/Y&R |
| Advertiser | Land Rover |
| Brand | Land Rover |
| Product Name | Range Rover Sport |
| Product Category | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Campaign Name | Positively Charged |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | February 1, 2012 |
| Media Type | Television |
| Awards | CLIO Awards, 2012 (Gold) for Editing CLIO Awards, 2012 (Gold) for Cinematography |
| Creative Director | Brian Fraser |
| Creative Team | Steve Williams |
| Creative Team | Adrian Lim |
| Director | Johnny Green |
| Advertising Manager | John Paul Mooney |
| Advertising Manager | Anita Fox |
| Advertising Manager | Patrick Jubb |
| Business Director | Nick Elliott |
| Production Company | Hungry Man |
| Post Production | The Mill |
Story
The ad sees two particles being fired at each other with the circular tunnel of a particle accelerator. As they collide, there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport