Warburtons - “Breakfast”
|Product Category||Biscuits, Bread, Crispbread|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||February 15, 2012|
|Audio Post Production
||The Audio Factory |
The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people.