RKCR/Y&R, London 
- Hampstead Road Greater London House
- London NW1 7QP
- United Kingdom
- Phone: 0207 611 6568
- Fax: 020 7611 6011
- Country Phone Code: 44
- Website: www.rkcryr.com
- Email: alexandra_gluck@uk.yr.com
Police & Crime Commission - “Mugging”
Police & Crime Commission
| Title | Mugging |
| Agency | RKCR/Y&R |
| Advertiser | Police & Crime Commission |
| Brand | Police & Crime Commission |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | Police and Crime Commission Campaign |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | October 8, 2012 |
| Media Type |
| Executive Creative Director | Mark Roalfe |
| Creative Director | Gethin Stout |
| Creative Team | Jamie-Philip Woodington |
| Creative Team | Richard Fox |
| Photographer | Josh Cole |
Concept
The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community.
Problem
The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout