RKCR/Y&R, London Follow Update

  • Hampstead Road Greater London House
  • London NW1 7QP
  • United Kingdom
  • Phone: (+44) 0207 611 6568
  • Fax: (+44) 020 7611 6011

Police & Crime Commission - "Vandal" - RKCR/Y&R

  • Vandal
  • Police & Crime Commission
  • Police & Crime Commission
  • RKCR/Y&R
  • United Kingdom
  • Police and Crime Commission Campaign
Product CategoryInstitutional/Public Interest/Non-Profit Org.
LanguageEnglish
Date of First Broadcast/PublicationOctober 8, 2012
Media TypePrint
Executive Creative Director Mark Roalfe
Creative Director Gethin Stout
Creative Team Jamie-Philip Woodington
Creative Team Richard Fox
Photographer Josh Cole

Concept

The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. 

Problem

The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout