Y&R London

Y&R London

London, United Kingdom

Full Service

Title Police & Crime Commissioner
Agency
Campaign Police and Crime Commission Campaign
Advertiser Police & Crime Commission
Brand Police & Crime Commission
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
LanguageEnglish
Philosophy

The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. 

Problem

The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout 

Media Type Television
Production Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Director

Featured Work