Y&R London

Y&R London

London, United Kingdom

Full Service

TitleRun Wyclef Run
Agency
Campaign Brand
Advertiser Virgin Mobile
Brand Virgin Mobile
Date of First Broadcast/Publication
Business Sector Personal Wireless Communication
LanguageEnglish
Tagline Be Careful What You Sign For. See Red Then See Virgin Mobile
Result This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Media Type Television
Length
Market United Kingdom
Production Company
Art Director
Copywriter
Director
Account Director
Account Planner
Account Planner
Actor / Celebrity
Advertising Manager
Deputy Planning Director

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