Y&R London

Y&R London

London, United Kingdom

Full Service

TitleJet
Agency
Campaign Idle Thumbs
Advertiser Virgin Mobile
Brand Virgin Mobile
Date of First Broadcast/Publication
Business Sector Personal Wireless Communication
LanguageEnglish
Tagline The Devil Makes Work For Idle Thumbs
Result This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Media Type Television
Length
Market United Kingdom
Art Director
Copywriter
Director
Account Director
Account Planner
Account Planner
Actor / Celebrity
Advertising Manager
Deputy Planning Director

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