Y&R London

Y&R London

London, United Kingdom

Full Service

TitleWhite Trail
Agency
Sound Design Company
Campaign White Trail
Advertiser BBC
Brand BBC2
Date of First Broadcast/Publication
Product White
Business Sector TV/Radio Programs & Stations
LanguageEnglish
Tagline Is white working class Britain becoming invisible?
Story The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’.
Philosophy The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’.
Problem The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming.
It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue.
Media Type Television
Length
Market United Kingdom
Production Company
Art Director
Copywriter
Director
Producer
Account Director
Account Manager
Retoucher
Typographer
Music
Sound Design Company
Advertising Manager
Advertising Manager

Featured Work