M&S unveils new Spring Marketing Campaign
March 22, 2011
-Innovation campaign showcases unique M&S products and first M&S menswear TV ad-
Marks & Spencer (M&S) today unveils the details of its new Spring marketing campaign. Starring M&S models Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros, the three-tiered campaign features a number of firsts for M&S under the brand-new ‘Only at Your M&S’ strap line. The campaign features:
· The new Spring womenswear fashion ads – the first to incorporate the ‘Only at Your M&S’ branding.
· The first ever M&S menswear TV ad starring Jamie Redknapp
· TV and press ads that highlight innovative fashion products that boast unique and exclusive features that are only available at Marks & Spencer.
Steven Sharp, Executive Director, Marketing at M&S, said: “We are extremely excited to be showcasing our fashion innovations for the first time on TV. These products are unique to M&S and really encapsulate the meaning of the line ‘Only at Your M&S’.
Led by a showpiece 50 second TV ad, the campaign features TV, press, outdoor and online execution.
The two innovation ads highlight technology built into M&S clothing that’s not available from any other retailer. The two ads are: