RKCR/Y&R has launched the new D Love trail to ‘spread the love’ for Digital Radio and BBC.
D Love is the diminutive star of the campaign across BBC TV, BBC Radio, commercial radio, online and in store to highlight the benefits of digital radio.
He is a 15-inch tall, smooth dressing soul puppet, from Stockport - although in his mind that’s just outside Detroit. Think of him as somewhere between Lionel Richie, Isaac Hayes and a Thunderbird puppet.
The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick. A real love at first sight story.