RKCR/Y&R launch M&S Christmas musical extravaganza
November 3, 2010
RKCR/Y&R today unveils Marks & Spencer’s new celebrity packed Christmas TV campaign featuring regular cast Twiggy, Dannii Minogue, Lisa Snowdon, VV Brown, Ana Beatriz Barros and Jamie Redknapp, while Britain’s much loved comedian Peter Kay, also joins the star studded line-up in a cameo role.
The 90/60 second TV campaign titled ‘Everybody Dance’ which launches on 03 November during Emmerdale on iTV, sees the celebrity line up dancing to the classic track ‘You Should Be Dancing’ by the Bee Gees.
The choreographer, who has worked with stars including Kylie Minogue and Mariah Carey, guided the cast through a pastiche of dance moves modelled on iconic musical moments.
Christmas is a spectacular time of year and this campaign highlights that M&S is the one place you can really trust to deliver products that are as great as the season demands. The end line, ‘Don’t Put a Foot Wrong This Christmas’ positions M&S as the perfect destination for all your Christmas shopping needs.
Steve Sharp, Marketing Director of M&S said "People who have had a sneak preview reckon this is the best Christmas M&S ad ever! But we will let the customers decide".
This 90 second TV campaign showcases M&S clothing for all ages and will also be supported by a series of promotional ads.
The campaign was directed by Vaughan Arnell, famous for his collaborations with Robbie Williams, having directed Rock DJ, Angels, Let Me Entertain You and Supreme.
Mark Roalfe, Chairman of RKCR/Y&R, said “Christmas is the biggest party of the year, and every year we are all expected to put on a perfect show. This year our ads showcase that you can’t go wrong with M&S; bringing with it magic and fun to the nation’
Creative Partners Pip Bishop and Chris Hodgkiss said “A Bee Gees' track, a bunch of fantastic girls, all our favourite dance moments, Peter Kay and 50 prancing Santas...Christmas doesn't get any better than this!”
Ali Johnson, Senior Director, Synch & Licensing, Warner Music UK “This is arguably one of the most-high profile advertising sync briefs in the UK, M&S is creating a real event feel with its creative. This track is a classic but sounds very fresh, it is a great fit with the festive atmosphere of the ad and will be another reminder, during the party and gifting seasons, of just how extraordinary the Bee-Gees are.”