RKCR/Y&R, London Follow Update

  • Hampstead Road Greater London House
  • London NW1 7QP
  • United Kingdom
  • Phone: (+44) 0207 611 6568
  • Fax: (+44) 020 7611 6011

BBC launches its London 2012 Olympic Games marketing trail and title sequences – ‘Stadium UK’

July 4, 2012


London, 4 July 2012: The BBC has unveiled its marketing campaign and title sequences for the London 2012 Olympics. The animated trail is based around the concept of ‘Stadium UK’ – bringing the nation together in a huge Olympic Stadium to enjoy the BBC’s comprehensive …

RKCR/Y&R highlights BBC Radio 2’s 2Day with online catch up

May 14, 2012


London, 14 May, 2012: After a second year of the successful campaign for BBC, RKCR/Y&R has created a spot for the BBC Radio 2 2Day campaign directing listeners online to catch up with Radio 2’s live coverage of the event. 2Day, which took place on 10 May, sees all of the week&rsquo…

RKCR/Y&R heralds the Olympic Flame’s journey around Britain with the BBC’s Olympic Torch Relay Campaign

April 30, 2012


The first phase of the London 2012 marketing begins with the BBC’s Torch Relay campaign which will launch on 1 May, created by RKCR / Y&R. Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each indi…

Land Rover Discovery "Dry Cleaning"

March 30, 2012


RKCR/Y&R has created a new Land Rover campaign for its Discovery 4 model. The work will run in the UK from 1 April. The ad aims to demonstrate the attitude of Discovery 4 drivers showing that they have a passion for experiencing life - that they like going places, seeing things and are n…

RKCR/Y&R launches Home Office ad to prevent teen rape

March 5, 2012


Creative advertising agency RKCR/Y&R is launching a new campaign to prevent teen rape, on behalf of the Home Office. The ad depicts a teenage couple upstairs alone at a party. The boy begins to make advances towards the girl. As the girl tries to stop him the ad reveals the boy’s c…