Philosophy & Competitive Advantages
The agency’s key focus is CREATING CUSTOMER VALUE. Specifically, our business is about increasing the value of yours. We concentrate on your customers, helping you acquire the right ones, analysing the way they buy from you and understanding their full potential. Creating strategies to help change behaviour to maximise that potential. This is demonstrated in the work we do for British Airways' Executive Club, the relationship marketing programmes for Diageo’s Guinness and Smirnoff brands, relationship programmes for Unilever's Flora Pro-Activ and Comfort Pure brands and the Tesco Clubcard programme.
To facilitate this, we have developed a unique approach which integrates strategic planning, data and online consultancy supported by highly effective creative across multi-media channels.
We are the UK member of the InterDirect Network of independent direct marketing agencies. This enables us to work with clients on international campaigns using multi-languages. For example, we work with British Airways across Europe as their lead direct marketing agency. Network members with whom we work are in the following countries: Belgium, France, Germany, India, Italy, Kazakhstan, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and the USA. If you would like more information on the network, please visit www.interdirectnetwork.com