Philosophy & Competitive Advantages
Y&R is part of Young & Rubicam Brands, an independent network operating within the WPP Group of companies.
Catalyst "An agent that provokes or speeds significant change or action" Y&R's principles are concise and focused. At Y&R, we are catalysts for creating ideas that lead to meaningful change. Ours is a culture of transforming, inventive thinking - continually challenging the ordinary to create breakthrough selling communications. We embrace the power of simplicity, delivering messages with clarity, inspiration and confidence. We not only dazzle and inspire, we make it real through unexpected answers that generate measurable results. We create catalytic brand ideas that transform business.
Young & Rubicam Brands is a network of preeminent companies in perception management and public relations (Burson Marsteller and Cohn & Wolfe), brand identity and design consulting (Landor and The Partners), database marketing and customer relationship marketing (Wunderman), communications planning (NyLon), media (Mediaedge:cia) and healthcare communications (Sudler & Hennessey).