J. Walter Thompson Atlanta Atlanta, United States Advertising / Full Service / Integrated

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J. Walter Thompson Atlanta Creative Work

Title "Legacy"
Agency J. Walter Thompson Atlanta
Campaign Legacy
Advertiser Foundation Rwanda
Brand Foundation Rwanda
Business Sector Human Rights
Story JWT and Foundation Rwanda have created a public service announcement (PSA) commercial to increase awareness and raise funds in an effort to give children educational opportunity in Rwanda. An estimated 20,000 children were born of rapes during the genocide in Rwanda and do not have the support necessary to get an education in their country. Foundation Rwanda is hoping to sponsor the school fees, uniforms, shoes, books and transportation needed to send 1,500 of these children to school next year.
Media Type Television
Length30 seconds
Production Company Brand New School
Sound Design Company Acoustech Music Productions
Executive Creative Director Mr. Carl Warner
Associate Creative Director Mr. David Cohen
Art Director Jeff Harter
Copywriter Mr. David Cohen
Director Mr. Jonathan Notaro
Project Manager Mr. George Medland
Agency Producer Mr. Brad Steinwede
Agency Producer Chrissy Kaibni
Photographer Jonathan Torgovnik
Designer Keren Richter
Designer Ricardo Villavicencio
Designer Mario Stipinovich
Designer Mr. Eric Adolfsen
Audio Engineer Mr. Gopal Swamy
2D Animator/Compositor Mr. Dave Logiudice

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