Foundation Rwanda - “Legacy”
Foundation Rwanda
| Title | Legacy |
| Agency | JWT Atlanta |
| Advertiser | Foundation Rwanda |
| Brand | Foundation Rwanda |
| Product Category | Human Rights |
| Campaign Name | Legacy |
| Country of Production | United States |
| Media Type | Television |
| Length | 30 Seconds |
| Awards |
ACT Responsible / ACT Dove, 2009 () for
|
| Executive Creative Director |
Carl Warner |
| Associate Creative Director |
David Cohen |
| Art Director |
Jeff Harter |
| Copywriter |
David Cohen |
| Director |
Jonathan Notaro |
| Project Manager |
George Medland |
| Agency Producer |
Brad Steinwede |
| Agency Producer |
Chrissy Kaibni |
| Photographer |
Jonathan Torgovnik |
| Designer |
Keren Richter |
| Designer |
Ricardo Villavicencio |
| Designer |
Mario Stipinovich |
| Designer |
Eric Adolfsen |
| Audio Engineer |
Gopal Swamy |
| 2D Animator/Compositor |
Dave Logiudice |
| Production Company |
Brand New School |
| Sound Design Company |
Acoustech Music Productions |
Story
JWT and Foundation Rwanda have created a public service announcement (PSA) commercial to increase awareness and raise funds in an effort to give children educational opportunity in Rwanda. An estimated 20,000 children were born of rapes during the genocide in Rwanda and do not have the support necessary to get an education in their country. Foundation Rwanda is hoping to sponsor the school fees, uniforms, shoes, books and transportation needed to send 1,500 of these children to school next year.