J. Walter Thompson Atlanta Atlanta, United States Full Service

J. Walter Thompson Atlanta Creative Work

TitleLegacy
Agency
Campaign Legacy
Advertiser Foundation Rwanda
Brand Foundation Rwanda
Business Sector Human Rights
Story JWT and Foundation Rwanda have created a public service announcement (PSA) commercial to increase awareness and raise funds in an effort to give children educational opportunity in Rwanda. An estimated 20,000 children were born of rapes during the genocide in Rwanda and do not have the support necessary to get an education in their country. Foundation Rwanda is hoping to sponsor the school fees, uniforms, shoes, books and transportation needed to send 1,500 of these children to school next year.
Media Type Television
Length
Production Company
Sound Design Company Acoustech Music Productions
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