J. Walter Thompson Atlanta, Atlanta Follow Update

  • 3630 Peachtree Road NE, Suite 1200
  • Atlanta, Georgia 30326
  • United States
  • Phone: (+1) 404 365 7300
  • Fax: (+1) 404 365 7333

Foundation Rwanda - "Legacy" - J. Walter Thompson Atlanta

  • Legacy
  • Foundation Rwanda
  • Foundation Rwanda
  • J. Walter Thompson Atlanta
  • United States
  • Legacy
Product CategoryHuman Rights
Media TypeTelevision
Length30 Seconds
Awards ACT Responsible Tributes, 2009 () for
Production Company Brand New School
Sound Design Company Acoustech Music Productions
Executive Creative Director Carl Warner
Associate Creative Director David Cohen
Art Director Jeff Harter
Copywriter David Cohen
Director Jonathan Notaro
Project Manager George Medland
Agency Producer Brad Steinwede
Agency Producer Chrissy Kaibni
Photographer Jonathan Torgovnik
Designer Keren Richter
Designer Ricardo Villavicencio
Designer Mario Stipinovich
Designer Eric Adolfsen
Audio Engineer Gopal Swamy
2D Animator/Compositor Dave Logiudice


JWT and Foundation Rwanda have created a public service announcement (PSA) commercial to increase awareness and raise funds in an effort to give children educational opportunity in Rwanda. An estimated 20,000 children were born of rapes during the genocide in Rwanda and do not have the support necessary to get an education in their country. Foundation Rwanda is hoping to sponsor the school fees, uniforms, shoes, books and transportation needed to send 1,500 of these children to school next year.