Title | Legacy |
Agency | JWT Atlanta |
Campaign | Legacy - Foundation Rwanda |
Advertiser | Foundation Rwanda |
Brand | Foundation Rwanda |
Posted | May 2009 |
Business Sector | Human Rights |
Story | JWT and Foundation Rwanda have created a public service announcement (PSA) commercial to increase awareness and raise funds in an effort to give children educational opportunity in Rwanda. An estimated 20,000 children were born of rapes during the genocide in Rwanda and do not have the support necessary to get an education in their country. Foundation Rwanda is hoping to sponsor the school fees, uniforms, shoes, books and transportation needed to send 1,500 of these children to school next year. |
Media Type | Television |
Length | |
Executive Creative Director | Carl Warner |
Art Director | Jeff Harter |
Copywriter | David Cohen |
Associate Creative Director | David Cohen |
Project Manager | George Medland |
Photographer | Jonathan Torgovnik |
Director | Jonathan Notaro |
2D Animator/Compositor | Dave Logiudice |
Audio Engineer | Gopal Swamy |
Sound Design Company | Acoustech Music Productions |
Production Company | Brand New School |
Agency Producer | Brad Steinwede |
Agency Producer | Chrissy Kaibni |
Designer | Keren Richter |
Designer | Ricardo Villavicencio |
Designer | Mario Stipinovich |
Designer | Eric Adolfsen |