J. Walter Thompson Atlanta Atlanta, United States Full Service

J. Walter Thompson Atlanta Creative Work

Title "Give it to You Straight Customer"
Agency J. Walter Thompson Atlanta
Campaign Give it to You Straight
Advertiser Jiffy Lube
Brand Jiffy Lube
Date of First Broadcast/Publication 3/2014
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Story

During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s.


Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations. 

Tagline Leave Worry Behind
Media Type Television
Length30 seconds
More Information http://www.jiffylube.com
Production Company Logan Media
Post Production Logan Media
Creative Director Mr. Jeremy Jones
Creative Director Mr. Dustin Tamilio
Art Director Mr. Derek Kirkman
Copywriter Mr. James Turek
Project Manager Mr. Keith Newberry
Account Director Ms. Katherine Collins
Account Supervisor Ms. Brittany Robinson
Director Of Production Mr. Peter Blitzer
Content Producer Ms. Khia Banks
Group Account Director Ms. Lesley Brown
Brand Planner Mr. Kyle Lusk

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