J. Walter Thompson Atlanta Atlanta, United States Full Service

J. Walter Thompson Atlanta Creative Work

TitleGive it to You Straight Customer
Agency
Campaign Give it to You Straight
Advertiser Jiffy Lube
Brand Jiffy Lube
Date of First Broadcast/Publication
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Leave Worry Behind
Story

During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s.


Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations. 

Media Type Television
Length
More Information http://www.jiffylube.com
Production Company
Post Production
Creative Director
Creative Director
Art Director
Copywriter
Project Manager
Account Director
Account Supervisor
Director Of Production
Content Producer
Group Account Director
Brand Planner

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