JWT Atlanta, Atlanta Follow Update

  • 3630 Peachtree Road NE, Suite 1200
  • Atlanta, Georgia 30326
  • United States
  • Phone: (+1) 404 365 7321
  • Fax: (+1) 404 365 7333

FEMA - "Our Home" - JWT Atlanta

  • Our Home
  • FEMA
  • Federal Emergency Management Agency
  • JWT Atlanta
  • United States
  • Our Home
Product CategoryGovernment & Other Authorities
More Informationhttp://www.FloodSmart.gov/ourhome
MarketUnited States
LanguageEnglish
Date of First Broadcast/PublicationMay 21, 2014
Media TypeTelevision
Length60 Seconds
Associate Creative Director Deb Dewitt
Group Creative Director Lando Ettrick
Chief Creative Officer Perry Fair
Copywriter Tiffani Harcrow
Producer Renee Williams
Project Manager Diana Gomez
Account Executive Lauren Geismar
Account Supervisor Tessa Rogers
Group Account Director Lesley Brown
Director of Integrated Production Peter Blitzer
Protect what matters.

Story

This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, "Our Home." With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child's imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

"Our Home" moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.

View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome