J. Walter Thompson Atlanta Atlanta, United States Full Service

J. Walter Thompson Atlanta Creative Work

Title "Our Home"
Agency J. Walter Thompson Atlanta
Campaign Our Home
Advertiser Federal Emergency Management Agency
Brand FEMA
Date of First Broadcast/Publication 5/2014
Business Sector Government & Other Authorities
LanguageEnglish
Story

This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.

View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome 

Tagline Protect what matters.
Media Type Television
Length60 seconds
Market United States
More Information http://www.FloodSmart.gov/ourhome
Associate Creative Director Deb Dewitt
Group Creative Director Lando Ettrick
Chief Creative Officer Perry Fair
Copywriter Tiffani Harcrow
Producer Ms. Renee Williams
Project Manager Diana Gomez
Account Executive Lauren Geismar
Account Supervisor Tessa Rogers
Group Account Director Ms. Lesley Brown
Director of Integrated Production Mr. Peter Blitzer

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