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J. Walter Thompson Atlanta

Atlanta, United States
Full Service

J. Walter Thompson Atlanta Creative Work

TitleOur Home
Campaign Our Home
Advertiser Federal Emergency Management Agency
Brand FEMA
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Tagline Protect what matters.

This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.

View the spot and learn your flood risk here: 

Media Type Television
Market United States
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