J. Walter Thompson Atlanta Atlanta, United States Full Service

J. Walter Thompson Atlanta Creative Work

TitleOur Home
Agency
Campaign Our Home
Advertiser Federal Emergency Management Agency
Brand FEMA
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
LanguageEnglish
Tagline Protect what matters.
Story

This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.

View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome 

Media Type Television
Length
Market United States
More Information http://www.FloodSmart.gov/ourhome
Associate Creative Director
Group Creative Director
Chief Creative Officer
Copywriter
Producer
Project Manager
Account Executive
Account Supervisor
Group Account Director
Director of Integrated Production

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