Title | Our Home |
Agency | JWT Atlanta |
Campaign | Our Home |
Advertiser | Federal Emergency Management Agency |
Brand | FEMA |
Date of First Broadcast/Publication | 2014 / 5 |
Business Sector | Government & Other Authorities |
Tagline | Protect what matters. |
Story | This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood. “Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome |
Media Type | Television |
Length | |
Market | United States |
More Information | www.FloodSmart.gov/ourhome |
Chief Creative Officer | Perry Fair |
Group Creative Director | Lando Ettrick |
Associate Creative Director | Deb Dewitt |
Copywriter | Tiffani Harcrow |
Group Account Director | Lesley Brown |
Account Supervisor | Tessa Rogers |
Account Executive | Lauren Geismar |
Director of Integrated Production | Peter Blitzer |
Producer | Renee Williams |
Project Manager | Diana Gomez |