| Title | Cool Dad |
| Agency | JWT Atlanta |
| Campaign | SCANA Family |
| Advertiser | SCANA Energy |
| Brand | SCANA Energy |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Energy & Water Authorities, Utilities |
| Story | In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Perry Fair |
| Associate Creative Director | Deb Dewitt |
| Associate Creative Director | Matt Gene |
| Group Account Director | Mary Margaret Connell |
| Account Supervisor | Robyn Singer |
| Director of Integrated Production | Peter Blitzer |
| Producer | Sheryl Jessing |