Philosophy & Competitive Advantages
Throughout the years, JWT Atlanta has sparked invention and reinvention among our clients. In 2012 alone we brought innovation to our clients by being the first agency to integrate Bing into Facebook, to create a soap opera for a natural gas company, to launch a Pandora-esk You Tube brand channel, to honor diversity in advertising with the Bill Sharp Award and to execute integrated campaigns for two brands that had not advertised in over 10 years.
JWT introduced the world. To the creative department. To hiring female copywriters. To the grilled cheese. To Miracle Whip. To Lux soap. To the Kodak Instamatic. To home pregnancy tests. To paper towels. To Trans-Atlantic Jets. To personal hygiene perspiration. To “I don’t want to grow up, I’m a Toys R Us Kid!” To Crisco. To the Ford Mustang. To Snap, Crackle and Pop.
JWT is part of WPP Group. WPP is a global communications services company. Please visit www.wpp.com for more information.
The Atlanta offering is an independent, dynamically structured unit of JWT, with additional offices in Dallas and Houston.
Trade OrganizationsAmerican Association of Advertising Agencies (AAAA)
Atlanta Interactive Marketing Association
American Marketing Association (AMA)
Direct Marketing Association (DMA)
International Advertising Association (IAA)
Retail Advertising and Marketing Association (RAMA)