Arnold Worldwide, Boston

  • 101 Huntington Avenue
  • Boston, Massachusetts 02199-7603
  • United States
  • Phone: 617 587 8000
  • Country Phone Code: 1

truth - “Unsweetened Truth”

Legacy For Health (Formally American Legacy Foundation)


TitleUnsweetened Truth
TaglineWhy do they make Tobacco taste sweet?
AgencyArnold Worldwide
AdvertiserLegacy For Health (Formally American Legacy Foundation)
Brandtruth
Product CategoryPublic Safety, Health & Hygiene
Campaign NameUnsweetened truth
MarketUnited States
Country of ProductionUnited States
LanguageEnglish
Date of First Broadcast/PublicationMarch 1, 2011
Media TypeTelevision & Cinema
Awards EFFIE USA, 2012 (Bronze) for Public Service
AICP, 2011 (Winner In Original Music) for Public Service
Web Marketing Association WebAwards, 2011 (Outstanding Website) for Public Service
Golden Award of Montreux, 2012 (Gold Medal) for Public Interest
London International Awards - LIA, 2011 (Silver Winner) for Public Service/Social Welfare
ACT Responsible / ACT Dove, 2011 () for
Creative Director Pete Favat
Creative Director Roger Baldacci
Creative Director John Kearse
Creative Director Meghan Siegal
Art Director Corey Favier
Copywriter Todd Mitchell
Director Baker Smith
Cinematography Curtis Wehr
Producer Kevin Shale
Production Company Harvest Films
Editorial company Bikini Editorial