Arnold Worldwide Boston, United States Full Service

Arnold Worldwide Creative Work

Title "Unsweetened Truth"
Agency Arnold Worldwide
Editorial company Bikini Editorial
Campaign Unsweetened truth
Advertiser Legacy For Health (Formally American Legacy Foundation)
Brand truth
Date of First Broadcast/Publication 3/2011
Business Sector Public Safety, Health & Hygiene
LanguageEnglish
Tagline Why do they make Tobacco taste sweet?
Media Type Television & Cinema
Market United States
Production Company Harvest
Creative Director Mr. Pete Favat
Creative Director Mr. Roger Baldacci
Creative Director Mr. John Kearse
Creative Director Ms. Meghan Siegal
Art Director Mr. Corey Favier
Copywriter Mr. Todd Mitchell
Director Mr. Baker Smith
Cinematography Mr. Curtis Wehr
Producer Mr. Kevin Shale

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