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truth - "1200" - Arnold Worldwide

  • 1200
  • truth
  • American Legacy Foundation
  • Arnold Worldwide
  • United States
  • Truth
Product CategoryAnti-Drug/Alcohol/Tobacco Message
Media TypeTelevision
Length60 Seconds
Awards The Cresta Awards, 2004 () for Television Campaign
The Cresta Awards, 2004 () for
Production Company Harvest
Recording Studio Human
Creative Director Tom Adams
Creative Director Roger Baldacci
Art Director Rob Baird
Group Creative Director Pete Favat
Group Creative Director Alex Bogusky
Group Creative Director Ron Lawner
Copywriter Roger Baldacci
Director Baker Smith
Producer Bonnie Goldfarb
Agency Producer Amy Favat
Account Manager Paul Nelson
Editor Tom Scherma
Animation Adam Kimmell


A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?"