American Legacy Foundation - Truth - “1200”
American Legacy Foundation
| Title | 1200 |
| Agency | Arnold Worldwide |
| Advertiser | American Legacy Foundation |
| Brand | American Legacy Foundation - Truth |
| Product Category | Anti-Drug/Alcohol/Tobacco Message |
| Campaign Name | Truth |
| Country of Production | United States |
| Media Type | Television |
| Length | 60 Seconds |
| Creative Director |
Tom Adams |
| Creative Director |
Roger Baldacci |
| Art Director |
Rob Baird |
| Group Creative Director |
Pete Favat |
| Group Creative Director |
Alex Bogusky |
| Group Creative Director |
Ron Lawner |
| Copywriter |
Roger Baldacci |
| Director |
Baker Smith |
| Producer |
Bonnie Goldfarb |
| Agency Producer |
Amy Favat |
| Account Manager |
Paul Nelson |
| Editor |
Tom Scherma |
| Animation |
Adam Kimmell |
| Production Company |
Harvest |
| Recording Studio |
Human |
Story
A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?"
