Arnold Worldwide Boston, United States Full Service

Arnold Worldwide Creative Work

Title "1200"
Agency Arnold Worldwide
Recording Studio Human
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?"
Media Type Television
Length60 seconds
Production Company Harvest
Creative Director Mr. Tom Adams
Creative Director Mr. Roger Baldacci
Art Director Mr. Rob Baird
Group Creative Director Mr. Pete Favat
Group Creative Director Mr. Alex Bogusky
Group Creative Director Mr. Ron Lawner
Copywriter Mr. Roger Baldacci
Director Mr. Baker Smith
Producer Ms. Bonnie Goldfarb
Agency Producer Ms. Amy Favat
Account Manager Mr. Paul Nelson
Editor Mr. Tom Scherma
Animation Mr. Adam Kimmell

Other Ads From This Campaign