- Creative Development: 29.0%
- Production: 13.0%
- Account Services: 20.0%
- Media: 20.0%
- Marketing, Research & Strategic Planning: 2.0%
- Administration: 2.0%
- Others: 10.0%
Pam is our Global President. She has spent her 20 plus year career as a marketer, building brands in almost every category, from beverages and computers to cruises and mutual funds. Named President in 2006, she previously served as Managing Partner, Director of Account Management and oversaw our Fidelity, Royal Caribbean, Gillette and Ocean Spray accounts. Pam joined Arnold from Leonard/Monahan, where she was a partner and Director of Client Services responsible for strategic leadership of the agency’s accounts and for driving new business efforts. She is a graduate of the Boston College Caroll School of Management and was identified by the Boston Business Journal as one of the “40 under 40” top business leaders in 2003. In 2008, Pam was named one of Ad Age’s “Women to Watch.”
Executive Creative Director
Executive Creative Director
Manager Partner, Chief Marketing Officer
Phone: 617 587 8242
- - New Business
Lisa drives Arnold's marketing engine and her responsibilities include mining new business opportunities, directing public relations activities and bringing innovative thinking to the company's marketing practices. Prior to becoming CMO, Lisa was instrumental in helping Arnold win and manage the high-profile American Legacy truth® campaign, which has driven down youth smoking by nearly 50% since its launch in 2000.
Lisa has been a prominent face on the speaker circuit at universities and health forums related to anti-smoking issues. A 20-year advertising veteran, she began her career in 1984 in New York working at Dancer Fitzgerald Sample on the General Mills business. She then moved to Boston to join Della Femina McNamee and three years later joined start-up Houston Herstek Favat, helping to propel the agency with account wins like Fidelity, NEC and Castrol Motor Oil. As President of Houston, she engineered its successful sale to Arnold in 1998 and became a Managing Partner at Arnold. In 2001, she took a two-year hiatus from the agency to take on the post of President at The Boston Ad Club.
A New York native, Lisa received her undergraduate degree from the Newhouse School at Syracuse University and went on to graduate from the Harvard Business School Program for Management Development.
Managing Partner, Director of Business & Brand Strategy
Neela joined Arnold in March 2005 and is currently the Director of Arnold's Business and Brand Strategy Group. In this role, Neela heads Arnold's Strategic Insights capability, which includes Business Strategy, Human Nature (Arnold's Planning group), and Analytics. She leads a team of business strategists, planners and analysts to help clients address a variety of growth and brand/marketing issues. Neela has worked across a number of businesses including Volvo, Ocean Spray, CVS/pharmacy, Carnival, The Bahamas, GSK, Hershey's and New Business. Most recently, Neela was the Strategic Insights member of the pitch teams that helped win the University of Phoenix and American Eagle brands.
Before joining Arnold, Neela spent four and half years at McKinsey & Company, one of the world's leading strategy consulting firms, as a Senior Engagement Manager. Neela's projects spanned a variety of areas from operations to go-to-market strategy, with a primary focus on developing branding and marketing strategy for Fortune 500 clients. Categories she has successfully consulted in include traditional packaged goods, retail, and pharmaceuticals.
Prior to McKinsey, Neela enjoyed a successful first career at marketing powerhouse Procter & Gamble in Cincinnati as a Brand Manager. Neela spent six years in the companies and food and beverage division working on such brands as Hawaiian Punch, Crisco and Olean, and she helped to bring several new products to market. Her solid marketing experience there included managing the brand's P&L and conducting consumer research, brand positioning, competitive analysis, retail and channel strategy, pricing strategy, brand extension development, and advertising and communications plan development.
Neela received her MBA from Harvard Business School and Bachelors of Science in Economics from the Wharton School, University of Pennsylvania. Neela lives in Newton, MA with her husband and has her hands full with three kids!
Global Chief Digital Officer
Matt has built his career at the intersection between marketing and technology. As Managing Partner, Global Chief Digital Officer at Arnold, Matt leads digital teams across the agency's global micro-network to ensure digital capabilities are integrated throughout each office.
He arrived at Arnold from Modernista!, where he spent three years, most recently as President. While there, he ran the interactive group and successfully integrated digital practices into the core of the agency's offering. Previously, Matt worked at R/GA and was responsible for award-winning work for Nike+, NikeiD and the Nike Online Store. He was also a part of the agency's expansion into Stockholm, Sweden.
Matt began his career in traditional advertising at Ogilvy & Mather in London before transitioning to digital marketing in 1996. Since this time, he has overseen work for clients ranging from AT&T to Sony to Cadillac to Prada. Over his career, Matt’s work has taken top honors at Cannes, the One Show, the CLIOs, and others, and has been featured regularly in Communication Arts and Creativity. He also sits on the Board of Directors at Boulder Digital Works at the University of Colorado, where he is a frequent lecturer.
Phone: 617 587-8657
Managing Partner, Arnold London