Energy BBDO Chicago, United States Full Service

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Energy BBDO Case Studies

Title "Foursquarian Candidate"
Agency Energy BBDO
Campaign Foursquarian Candidate
Advertiser Foursquarian Candidate
Brand Foursquarian Candidate
Date of First Broadcast/Publication 10/2010
Philosophy

To become The Foursquarian Candidate, hopefuls can check in to the City of Chicago – Mayoral HQ on Foursquare and include a campaign slogan or message, in a bid to be crowned mayor of the location. Foursquare calculates mayorships based on the most daily check-ins. A dedicated website, FoursquarianCandidate.com, will monitor the progress of potential candidates. On November 1, 2010, the reigning Mayor of the City of Chicago on Foursquare will be named The Foursquarian Candidate, and will receive the marketing support necessary to be officially placed on the ballot for the Chicago Mayoral election on February 22, 2011. 

Media Type Case Study

Recent Work