Energy BBDO, Chicago Follow Update

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Foursquarian Candidate - "Foursquarian Candidate" - Energy BBDO

  • Foursquarian Candidate
  • Foursquarian Candidate
  • Foursquarian Candidate
  • Energy BBDO
  • United States
  • Foursquarian Candidate
Date of First Broadcast/PublicationOctober 1, 2010
Media TypeCase Study

Concept

To become The Foursquarian Candidate, hopefuls can check in to the City of Chicago – Mayoral HQ on Foursquare and include a campaign slogan or message, in a bid to be crowned mayor of the location. Foursquare calculates mayorships based on the most daily check-ins. A dedicated website, FoursquarianCandidate.com, will monitor the progress of potential candidates. On November 1, 2010, the reigning Mayor of the City of Chicago on Foursquare will be named The Foursquarian Candidate, and will receive the marketing support necessary to be officially placed on the ballot for the Chicago Mayoral election on February 22, 2011.