Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Digital / Web / Interactive Development
  • Branding / Product Development
  • Publishing / Print / Custom Publishing
  • Market Research / Consulting
  • Corporate Communication

Agency Philosophy & Competitive Advantages

Founded in 1932, Energy BBDO is a full-service advertising agency based in Chicago and a unit of BBDO Worldwide, the most awarded agency network in the world. Energy BBDO functions as a highly creative and nimble boutique with all the benefits of a vast agency network. The agency’s philosophy is “Energize People. Energize Brands.®” and demonstrates the belief that only through powerful connections with consumers can a brand thrive. Energy BBDO creates award-winning and sales-driving marketing for clients including Henkel, Wrigley, Bayer, the Illinois Lottery, Chicago White Sox and Art Institute of Chicago. 

Network Description

BBDO’s mantra is “The Work. The Work. The Work.” Thousands of people in 287 offices in 79 countries work day by day, campaign by campaign, and client by client, to create and deliver the world’s most compelling commercial content. BBDO is currently Network of the Year at Cannes, the world's most awarded agency network in The Gunn Report, the most awarded global agency network across every marketing communications discipline in The Big Won report and Agency of the Year at the digital Webby Awards. The future looks bright too: BBDO is also Network of the Year in the 8th annual Young Guns Awards, which recognize the work of young and emerging creatives. BBDO is part of Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. 

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Frito Lay	Lay's, SunChips, Lay's Kettle Cooked	Food	Television & Cinema Interactive Social Media Print Magazine Packaging, Branding & Design Research & Others	2011
SC Johnson	Ziploc, Saran, Baygon, OFF!, Raid, Autan	Household Products & Maintenance	Television & Cinema Interactive Print Research & Others	2011
The Quaker Oats Company	Quaker Breakfast Cereal & Oatmeal, Oatmeal Cookies & Snack Bars	Food	Television & Cinema Print	2012
Bayer	Aleve, Aleve Cold & Sinus, Aleve-D, Alka-Seltzer, Alka-Seltzer Plus, Bayer Aspirin, Bayer Diabetes Care, Flintstones Vitamins, Midol, One-A-Day Vitamins, Citracal, RID, Phillips, New Products	Health & Pharmaceutical Products	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event	1997
Diabetes Care Coalition	Diabetes Care Coalition	Consumer & Public Services	Television & Cinema Radio Print Research & Others Direct Marketing print Promotion & Event	2004
UNICEF	UNICEF, Tap Project	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Promotion & Event	2002
Wm Wrigley Jr. Co.	5, Altoids, Eclipse, Orbit, Orbit White, New Products	Food	Television & Cinema Radio Print Outdoor / Out of Home Interactive Direct Marketing print Packaging, Branding & Design Promotion & Event	1933