Havas Chicago

Chicago, United States

Full Service

Philosophy & Competitive Advantages

At Havas Chicago, media and creative are woven into each account rather than located in separate departments. This readily allows us to provide an agile, strategic and nimble service model for your brands--what we call "The Village"--across all areas of our agency.

At the core, we pride ourselves on delivering breathtaking creative and concrete results. From Dos Equis to DISH, Keurig to Craftsman, we have a proven track record of transforming brands—and businesses—through fully integrated ecosystems that are designed to drive sales each day while building the brand over time.

We view innovation as a practice, not a pastime. Our belief is that the only way to change culture is to create it. And we help make our clients successful by being one step ahead. We create groundbreaking strategies that not only drive awareness and sales, but catalyze movements—igniting cultural conversations, transforming logos into love marks, and turning commodity products into aspirational brands.

We help brands get closer to their buyers than ever before through the power of data and relationship marketing. Specialization includes CRM and loyalty programs, data intelligence and analytics, eCommerce, and demand generation.

We remain dedicated to bringing the smaller, more personalized feel of a boutique agency to our clients through direct access to senior leadership and individualized attention.


Every client is treated with the utmost care and consideration. As a privately-owned network, we can be selective about with whom we work, and we only take on those accounts that fit both our vision and the creative abilities of our most important assets—our people. 

Network Description

We’re part of Havas Worldwide—one of the largest global integrated marketing communications agencies—providing advertising, marketing, corporate communications, and digital and social media solutions to global, regional and local clients since 1942. The first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation.

 

Trade Organizations

Advertising Research Foundation (United States)
American Advertising Federation (United States)
Direct Marketing Association (United States)
International Advertising Association (United States)
Outdoor Advertising Association of America (United States)
Point of Purchase Advertising International (United States)
Project Management Institute (United States)
Public Relations Society of America (United States)
Strategic Account Management Association (United States)

Team

Number of Employees: 425
Paul Marobella
Chief Executive Officer

Jason Peterson
Chief Creative Officer

Laura Maness
U.S. Chief Growth Officer
Phone: (+1) 312.543.1806
Tatia Torrey
Chief Client Officer

Campaigns

  • Advertiser: Hefty
  • Brand: Hefty Ultra Strong
  • Name: Becoming John Cena
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Reynolds Kitchen
  • Name: Endless Table
  • Advertiser: Sears Holding Corporation
  • Brand: Sears
  • Name: Sears Instacontent
  • Advertiser: AutoZone, Inc.
  • Brand: AutoZone
  • Name: Leftovers
  • Advertiser: Kmart Corporation
  • Brand: Kmart
  • Name: Kmart Drone
  • Advertiser: Mizkan Americas, Inc.
  • Brand: Ragú Sauce
  • Name: Simmered In Tradition
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Hefty
  • Name: #SaidNoSchoolEver
  • Advertiser: Havas Worldwide Chicago
  • Brand: Hefty
  • Name: Party Hard Moms
  • Advertiser: DishLATINO
  • Brand: DishLATINO
  • Name: Streaker
  • Advertiser: DishLATINO
  • Brand: DishLATINO
  • Name: Me Conviene
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Hefty
  • Name: Party Harder
  • Advertiser: Sears Brands, LLC
  • Brand: Craftsman
  • Name: LOVE. MAKING.
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Hefty
  • Name: Be Sure it's Secure
  • Advertiser: Dish TV
  • Brand: DISH Network
  • Name: DISH "College Football"
  • Advertiser: Dish TV
  • Brand: Dish
  • Name: Hopper the Kangaroo
  • Advertiser: Terminix
  • Brand: Terminix
  • Name: Death To Mosquitoes
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Hefty Ultimate
  • Name: All You Need in One Bag
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Hefty
  • Name: Get Hefty Strong
  • Advertiser: Jim Beam Brands Co.
  • Brand: Pucker Vodka
  • Name: Flavor
  • Advertiser: Reynolds Consumer Products Inc.
  • Brand: Reynolds
  • Name: Real Magic
  • Advertiser: Jim Beam Brands Co.
  • Brand: Sauza Tequila
  • Name: Make It With a Fireman

Awards

Award Distinction Category Brand Year
2015 Mashies Awards Ceremony Winner Best Use of Facebook Hefty 2015
CADM Tempo Awards Runner Up Social Media Hefty 2015
CADM Tempo Awards Runner Up Online Advertising Craftsman 2015
CADM Tempo Awards Winner Multi-Cultural Marketing DishLATINO 2015
DigiDay Awards Winner Best Product Launch Hefty 2015
Epica Awards Shortlist Household Maintenance Craftsman 2015
OMMA Awards Winner Social: Use of Facebook Hefty 2015
Shorty Awards Honorable Mention Best Photography and Graphics Hefty 2015
Shorty Awards Winner Best Contest or Promotion 2015
The New York Festivals - The Midas Awards Gold Midas Craft, Animation Citi/AA 2015
W3 Awards / The W³ Awards Silver Award Humor and Comedy Hefty 2015
W3 Awards / The W³ Awards Silver Award Social Campaign--Consumer Goods Hefty 2015
W3 Awards / The W³ Awards Silver Award Online Video--Comedy Hefty 2015
W3 Awards / The W³ Awards Silver Award Online Video--Toy and Hobby Craftsman 2015
W3 Awards / The W³ Awards Gold Award Best Photography and Graphics Hefty 2015
W3 Awards / The W³ Awards Gold Award Social Campaign--Consumer Goods Hefty 2015
W3 Awards / The W³ Awards Gold Award Videography/Cinematography Craftsman 2015
W3 Awards / The W³ Awards Gold Award Online Video--Documentary Craftsman 2015
Web Marketing Association WebAwards Winner Outstanding Social Media Campaign Hefty 2015
Web Marketing Association WebAwards Winner Outstanding Social Media Campaign Reynolds 2015
Web Marketing Association WebAwards Winner Best Professional Services Online Video Terminix 2015
The New York Festivals World's Best Advertising Finalist Award Branded Entertainment DishLATINO 2016
The Mobius Advertising Awards Best of Show Nominee Craft/Technique: Use of Humor DishLATINO 2015
The Mobius Advertising Awards Mobius Craft/Technique: Use of Humor DishLATINO 2015
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Bronze Medallion Food, Retail & Restaurants Cracker Barrel 2013
LIA Bronze Household Products Hefty 2013
ACT Responsible Tributes Off the Street Club 2010
The New York Festivals World's Best Advertising Bronze UNDPI: Promotion of Peace/Human Rights Juvenile Protective Association 2010
ACT Responsible Tributes 1st Cannes Dove Print Juvenile Protective Association 2009
American Advertising Awards, ADDY ADDY Collateral Material Brochure Off the Street Club 2000

Clients

Advertiser Brand Business Sector Type of Work since
AutoZone, Inc. AutoZone Automotive
2014
CBRL Group, Inc Cracker Barrel Old Country Store Food
2011
Citigroup Global Markets Inc. Citi/AAdvantage Banking, Finance, Law & Insurance
2014
Dish TV Dish, DishLATINO TV/Radio Programs & Stations
2013
Kmart Corporation Kmart Department Stores, Supermarkets
  • Television & Cinema
  • Digital
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor/Out of Home
2015
Mizkan Americas, Inc. Ragù Department Stores, Supermarkets
  • Television & Cinema
  • Digital
  • Print
2015
Sears Holding Corporation Craftsman Tools, Do-It-Yourself Products
2013
Sears Holding Corporation DieHard
2013
Sears Holding Corporation Kenmore Washing Machines, Refrigerators & Other Large Apppliances
2013
Sears Holding Corporation Sears Apparel, Fashion & Footwear
  • Television & Cinema
  • Digital
2015
Citi Cards, Retail, B2B Banking, Finance, Law & Insurance
1980
Liberty Mutual Liberty Mutual Insurance
2004
Reynolds Reynolds, Hefty
2011
Sonic Drive-In Sonic Drive-In
2011