Warren, MI — In a remarkable “hat trick” last night, the “Simpler Way to Ship” campaign created by CE (Campbell-Ewald) for the United States Postal Service (U.S. Postal Service) was awarded a Silver Effie for marketing effectiveness by the American Marketing Association. This award comes as the campaign also receives top marketing honors from the Ogilvy Awards and MediaWeek.

Best known by the themeline “If it fits, it ships,” the campaign will receive the MediaWeek Plan of the Year award for media planning and buying effectiveness, innovation and tactical approach, next week in New York. Two months earlier, the campaign won the Grand Ogilvy Award, which celebrates the extraordinary and/or creative use of research in the advertising development process.

The U.S. Postal Service winning campaign launched in May 2009 and targeted businesses across America with the message that Priority Mail Flat Rate Boxes are an easier, simpler way to ship. The integrated campaign included TV, print, direct mail/email, digital and employee awareness. Faced with marketing challenges on several competitive fronts, the work provided a cost-effective shipping solution for businesses in a difficult economic environment.

“This collaborative marketing effort has resulted in unprecedented business results for the U.S. Postal Service,” said CE Managing Director Mark Bellissimo. “We were able to create optimal solutions for the brand by crafting powerful messages that are now part of the American vernacular with 'If it fits, it ships.'”


Effie Awards

The Effie Awards are presented by the New York American Marketing Association in recognition of the most significant achievement in the business of marketing communications: ideas that work. This award is known by advertisers and agencies globally as the preeminent award in the industry and is the only national advertising award designed to measure a campaign's effectiveness in reaching defined objectives with quantifiable results. The 2010 Effie Awards were presented June 8 in New York City.

Media Plan of the Year Awards

The Media Plan of the Year Awards, sponsored and judged by MediaWeek, honor the media planning and buying industry, touting effectiveness, innovation and tactical approach. The 2010 awards will be presented June 16 in New York City.

Ogilvy Awards

The Ogilvy Awards celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns. The 2010 Ogilvy awards were presented March 24 in New York City.

CE
CE (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communication agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, United States Environmental Protection Agency, United States Mint, United States Navy and the United States Postal Service.

Warren, Mich. — For the tenth consecutive year, CE (Campbell-Ewald) has dominated the Target Awards which were presented last night by the Direct Marketing Association of Detroit (DMAD). In addition, the Agency’s DRTV work for United States Postal Service won the Golden Target Award, the first time any agency has received that top honor three years in a row.

CE also won first-place awards for three other clients: “Women In Navy Rating” integrated campaign for the United States Navy; “Big Red” DM campaign and “Invitation to Join” DM piece for USAA; and “Spring Activation” DM campaign for Wyndham. Additional honors went to CE for its General Motors and Chevy Dealer work. An impressive 10 out of 13 CE entries were on the winners list at the annual DMAD Target Awards.

CE Chairman and CEO Bill Ludwig said, “CE is very proud of the recognition we have consistently received at the annual Target Awards. We believe it is the valued marketing partnerships between CE and our clients that allow us to create exceptional work for them that engages their customers directly, which, in turn, makes these awards so gratifying.”

The Golden Target award-winning United States Postal Service “Seminar” targets business shippers with the message that the Postal Service is a simpler way to ship. “Al,” the representative postal carrier, is featured in a :60 DRTV answering shipping questions posed from business people in the audience at a seminar. No matter what the problem, Al solves it with the simplicity of Priority Mail Flat Rate Boxes. The lead-generation results for the client were 82% higher than forecasted, and created a halo effect for the United States Postal Service product portfolio. The DRTV was used as the main lead-generation media tactic and was supported by direct mail, e-mail, and print with a business reply card.

About CE
CE (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communication agencies with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, United States Environmental Protection Agency, United States Mint, United States Navy and the United States Postal Service.

Detroit, Mich. — All hands were on deck as Starkey Laboratories’ 40-ton Hearing Innovation Mobile Tour was hoisted by crane onto the USS Midway Museum in San Diego on April 15. The experiential marketing team at -E (Campbell-Ewald) arranged for the move of the semi truck and 53-foot trailer onto the aircraft carrier museum for a tour kick-off event by Starkey, a global supplier of technologically advanced hearing products that assist with hearing loss. The multi-city Starkey Hearing Innovation Tour will include free consumer hearing tests and educational outreach opportunities for hearing professionals and consumers alike in the Starkey Hearing Innovation trailer designed and built by CE.

“CE created a state-of-the-art mobile experience that is uniquely designed to showcase and demonstrate our range of products and highlights the latest in hearing aid technology,” said Chris McCormick, Senior Director of Marketing and Communications for Starkey. “We were excited to debut our Hearing Innovation Mobile Tour in front of thousands of audiologists attending the AudiologyNOW! Conference, and later to other hearing-care professionals and consumers.”

Starkey partnered with CE to design, build and operate the Hearing Innovation Mobile Tour. CE transformed the exterior of the trailer with high impact graphics and outfitted the spacious interior with innovative interactive displays to demonstrate and create interaction with Starkey products. CE oversaw the hoist of the mobile marketing tour back onto land, and the agency will continue to operate the tour as it travels nationwide to 35 cities, making 52 stops, throughout the summer.

“We are passionate about bringing our clients’ products to their consumers in creative, unique and unexpected ways to create engaging experiences, and we do whatever it takes to make that happen,” said John Schroeder, CE Operations Director, Experiential Marketing.

CE’s full-service experiential marketing capability includes creating, building, operating and managing initiatives including mobile marketing tours, events/sponsorships, trade shows and promotions.

About CE:
CE (Campbell-Ewald) is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Starkey Laboratories, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. For more information, visit www.c-e.com.

About Starkey®:
Starkey Laboratories, Inc., is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey employs over 3,250 people, operates 22 facilities and conducts business in over 100 markets worldwide. For more information, visit www.starkeypro.com.

Detroit, Mich. — The Campbell-Ewald (CE) campaign for the United States Postal Service (USPS) Flat Rate Boxes bested 30 other Ogilvy finalists to win the Grand Ogilvy, as well as a Gold in the Business-to-Business category, at the 2010 ARF Ogilvy Awards ceremony held March 24 in New York.

This marks the third time in the 17-year history of the Ogilvy Awards that CE won the Grand Ogilvy and contributes to two record-setting achievements for the agency: the most Grand Ogilvy awards won by any agency; and, in partnership with the USPS, the only agency/marketer team ever to be honored with two Grand Ogilvy awards.

The ARF Ogilvy Awards celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

“We are proud that our campaign has been honored with such a prestigious award among a list of the biggest brands and most esteemed agencies in the world,” said David Lockwood, CE Group Director, Solutions Planning. “This achievement is a testament to the rigorous approach we followed, the tools we employed, the insights we developed, and the campaign we executed with the U.S. Postal Service.” ?

The USPS winning campaign, “A Simpler Way to Ship,” launched in May 2009, targeting businesses across America with the message that Priority Mail Flat Rate Boxes are an easier, simpler way to ship. The integrated campaign included TV, print, direct mail/email, digital and employee awareness.

“The unprecedented results achieved by the U.S. Postal Service campaign are indicative of the marketing fundamentals and strong client collaboration that guided our development process,” said CE Managing Director, Mark Bellissimo. “Our efforts combined smart market research and keen marketing judgment with persuasive, engaging and powerful creative. And in the end, it evolved into an incredible success story…Flat Rate Boxes have taken America by storm.”

CE partnered with several research firms in the various stages of campaign development, including Optimization Group, Millward Brown, Colography, Consumer Insights, and Davie Brown.

Campbell-Ewald (CE) is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Detroit, Mich. — The Journal of Financial Advertising and Marketing (JFAM) Media Strategy Awards have recognized Campbell-Ewald’s work for USAA by awarding it with top honors in the General Financial — Consumer category. The JFAM Media Strategy Awards, presented in New York on February 4, 2010, honor excellence in media strategy within financial services.

“This is a great honor for USAA, particularly given the fact that this was our first major advertising campaign.  We enjoy a strong partnership with Campbell-Ewald and have worked together to craft a targeted, innovative and effective plan that produced incredibly strong marketplace results.  We would like to thank JFAM for recognizing our efforts as among the very best in our industry,” said Mayra Rivera, USAA Assistant Vice President, Marketing.

The winning campaign ? Campbell-Ewald’s first integrated campaign produced for USAA since partnering with them in January 2009 ? used a strategic combination of traditional and nontraditional media elements, combining print, radio, outdoor and interactive marketing to showcase USAA’s value position and strong financial performance.

“This is an extremely competitive category, full of well-established brands with significant marketing resources,” said Tom Talbert, CE Director Media Services.  “The media strategy the team developed for USAA allowed them to stand out in a prominent, efficient and differentiating manner.”

“USAA is an outstanding company with great products, great people and a stellar reputation.  We’re pleased to be able to tell USAA’s story in a strategically smart, compelling and provocative fashion.  We are equally humbled by receiving this award from JFAM and by the fact that the judges were among USAA’s financial industry peers,” said Kathleen Donald, CE Managing Director.?

An unnamed award’s judge commented that the campaign’s media plan, “…was crazy innovative! Loved the different, unconventional but smartly targeted ideas…the metrics were well-thought-out and effective.”

USAA’s 2009 Consumer Campaign was also honored as a finalist for the JFAM Media Synergy Award.

Campbell-Ewald (CE) is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.