Campbell Ewald Los Angeles, West Hollywood
- 8687 Melrose Avenue Suite G510
- West Hollywood, California 90069
- United States
- Phone: 310-358-4800
- Fax: 310-358-4809
- Country Phone Code: 1
- Website: www.c-e.com
- Email: Barbara.Yolles@c-e.com
U.S. Navy Campaign Wins National Out-Of-Home Media Plan Award
December 18, 2009
Detroit, Mich. — Campbell-Ewald and Outdoor Services Inc. received top honors in the 2009 Out of Home Media Plan Awards presented by the Outdoor Advertising Association of America Inc. The United States Navy “NAVYForMoms.com” campaign was named the National Winner in recognition for the innovative use of out-of-home (OOH) media and the overall effectiveness of the campaign in addressing client objectives.
Campbell-Ewald partnered with Outdoor Services Inc. to develop an OOH domination strategy to promote the launch of NAVYForMoms and drive traffic to the site. Launched in spring 2008, the social network site was conceived and created to allow proud moms of sailors to provide words of wisdom and encouragement to the skeptical moms of recruits.
“Campbell-Ewald’s OOH strategy was to bring the NAVYForMoms message to the adult target in unexpected places, disrupting their everyday scenery by dominating high-traffic areas on a hyperlocal basis. We even sought out placements where ads had not previously existed, including 100-foot tower banners on the outside of Madison Square Garden and the domination of Grand Central Station,” said Tom Talbert, Executive Vice President, Director Media Services at Campbell-Ewald.
A broad range of OOH tactics, including wallscapes, bus wraps, stairway wraps, interactive screens, kiosks, mallscapes, sidewalk stencils, a water tower wrap and blue-lighting projection media were effectively used in the promotion of the site. The OOH domination strategy was used in key markets, including New York, Boston, Oklahoma City, Hartford (Conn.), New Haven (Conn.) and Dallas.
“Recent advancements in OOH technology played a major role in bringing the ‘Paint the Town Blue’ campaign to life,” says Dace Kainass, Managing Director, Outdoor Services Inc. “We aligned with our OOH partners to leverage the latest visual effects to transform local landmarks into mountains of blue. Using the newest developments in wallscapes, wraps, projections and lighting techniques, we were able to ‘paint’ landmarks like Fenway Park in Boston and the Water Tower in Oklahoma City.”
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
About Outdoor Services Inc.:
Outdoor Services (OSI) is the largest out-of-home media management and communications company in North America, with planning and buying capabilities in 57 countries around the world. Part of IPG Mediabrands, OSI is one of the most effective and influential negotiators of time and space.
Campbell-Ewald partnered with Outdoor Services Inc. to develop an OOH domination strategy to promote the launch of NAVYForMoms and drive traffic to the site. Launched in spring 2008, the social network site was conceived and created to allow proud moms of sailors to provide words of wisdom and encouragement to the skeptical moms of recruits.
“Campbell-Ewald’s OOH strategy was to bring the NAVYForMoms message to the adult target in unexpected places, disrupting their everyday scenery by dominating high-traffic areas on a hyperlocal basis. We even sought out placements where ads had not previously existed, including 100-foot tower banners on the outside of Madison Square Garden and the domination of Grand Central Station,” said Tom Talbert, Executive Vice President, Director Media Services at Campbell-Ewald.
A broad range of OOH tactics, including wallscapes, bus wraps, stairway wraps, interactive screens, kiosks, mallscapes, sidewalk stencils, a water tower wrap and blue-lighting projection media were effectively used in the promotion of the site. The OOH domination strategy was used in key markets, including New York, Boston, Oklahoma City, Hartford (Conn.), New Haven (Conn.) and Dallas.
“Recent advancements in OOH technology played a major role in bringing the ‘Paint the Town Blue’ campaign to life,” says Dace Kainass, Managing Director, Outdoor Services Inc. “We aligned with our OOH partners to leverage the latest visual effects to transform local landmarks into mountains of blue. Using the newest developments in wallscapes, wraps, projections and lighting techniques, we were able to ‘paint’ landmarks like Fenway Park in Boston and the Water Tower in Oklahoma City.”
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
About Outdoor Services Inc.:
Outdoor Services (OSI) is the largest out-of-home media management and communications company in North America, with planning and buying capabilities in 57 countries around the world. Part of IPG Mediabrands, OSI is one of the most effective and influential negotiators of time and space.
U.S. Navy Campaign Wins National Out-Of-Home Media Plan Award
December 18, 2009
Detroit, Mich. — Campbell-Ewald and Outdoor Services Inc. received top honors in the 2009 Out of Home Media Plan Awards presented by the Outdoor Advertising Association of America Inc. The United States Navy “NAVYForMoms.com” campaign was named the National Winner in recognition for the innovative use of out-of-home (OOH) media and the overall effectiveness of the campaign in addressing client objectives.
Campbell-Ewald partnered with Outdoor Services Inc. to develop an OOH domination strategy to promote the launch of NAVYForMoms and drive traffic to the site. Launched in spring 2008, the social network site was conceived and created to allow proud moms of sailors to provide words of wisdom and encouragement to the skeptical moms of recruits.
“Campbell-Ewald’s OOH strategy was to bring the NAVYForMoms message to the adult target in unexpected places, disrupting their everyday scenery by dominating high-traffic areas on a hyperlocal basis. We even sought out placements where ads had not previously existed, including 100-foot tower banners on the outside of Madison Square Garden and the domination of Grand Central Station,” said Tom Talbert, Executive Vice President, Director Media Services at Campbell-Ewald.
A broad range of OOH tactics, including wallscapes, bus wraps, stairway wraps, interactive screens, kiosks, mallscapes, sidewalk stencils, a water tower wrap and blue-lighting projection media were effectively used in the promotion of the site. The OOH domination strategy was used in key markets, including New York, Boston, Oklahoma City, Hartford (Conn.), New Haven (Conn.) and Dallas.
“Recent advancements in OOH technology played a major role in bringing the ‘Paint the Town Blue’ campaign to life,” says Dace Kainass, Managing Director, Outdoor Services Inc. “We aligned with our OOH partners to leverage the latest visual effects to transform local landmarks into mountains of blue. Using the newest developments in wallscapes, wraps, projections and lighting techniques, we were able to ‘paint’ landmarks like Fenway Park in Boston and the Water Tower in Oklahoma City.”
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
About Outdoor Services Inc.:
Outdoor Services (OSI) is the largest out-of-home media management and communications company in North America, with planning and buying capabilities in 57 countries around the world. Part of IPG Mediabrands, OSI is one of the most effective and influential negotiators of time and space.
Campbell-Ewald partnered with Outdoor Services Inc. to develop an OOH domination strategy to promote the launch of NAVYForMoms and drive traffic to the site. Launched in spring 2008, the social network site was conceived and created to allow proud moms of sailors to provide words of wisdom and encouragement to the skeptical moms of recruits.
“Campbell-Ewald’s OOH strategy was to bring the NAVYForMoms message to the adult target in unexpected places, disrupting their everyday scenery by dominating high-traffic areas on a hyperlocal basis. We even sought out placements where ads had not previously existed, including 100-foot tower banners on the outside of Madison Square Garden and the domination of Grand Central Station,” said Tom Talbert, Executive Vice President, Director Media Services at Campbell-Ewald.
A broad range of OOH tactics, including wallscapes, bus wraps, stairway wraps, interactive screens, kiosks, mallscapes, sidewalk stencils, a water tower wrap and blue-lighting projection media were effectively used in the promotion of the site. The OOH domination strategy was used in key markets, including New York, Boston, Oklahoma City, Hartford (Conn.), New Haven (Conn.) and Dallas.
“Recent advancements in OOH technology played a major role in bringing the ‘Paint the Town Blue’ campaign to life,” says Dace Kainass, Managing Director, Outdoor Services Inc. “We aligned with our OOH partners to leverage the latest visual effects to transform local landmarks into mountains of blue. Using the newest developments in wallscapes, wraps, projections and lighting techniques, we were able to ‘paint’ landmarks like Fenway Park in Boston and the Water Tower in Oklahoma City.”
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
About Outdoor Services Inc.:
Outdoor Services (OSI) is the largest out-of-home media management and communications company in North America, with planning and buying capabilities in 57 countries around the world. Part of IPG Mediabrands, OSI is one of the most effective and influential negotiators of time and space.
Campbell-Ewald Creates Winning Ad in Time Inc.'s "Selling Detroit" Contest
December 4, 2009
Detroit, Mich. - As part of Time Inc.'s Assignment Detroit, five Detroit ad agencies competed in "Selling Detroit" - a challenge to produce a campaign encouraging young and creative people to consider Detroit when choosing a place to live and work.
The agencies' contest entries appeared on CNNmoney.com and in the December 7 issue of Fortune magazine, and viewers were encouraged to vote online for their favorite ad. More than 10,000 votes were cast, and Campbell-Ewald's work was pronounced the winner by Time Inc. division president Mark Ford at the D Show in Detroit on December 2.
Campbell-Ewald's winning campaign, "Make Your Mark Detroit," features D.J. Roland "Ro Spit" Coit, an entrepreneur and co-owner of the Burn Rubber sneaker store in Royal Oak, Michigan. In the print ad, Ro is quoted as saying: "Detroit is a blank canvas. You'll find inspiration around every corner. What you do with it depends on you." The graphic includes Ro's hand forming the familiar mitten shape of Michigan, and his fingerprint is a an image that can be loaded into a cell phone app to see what he has to say about creative inspiration and opportunities in Detroit.
As the winner, Campbell-Ewald will produce a campaign on behalf of Detroit that will appear in several Time Inc. magazines and Web sites. Time Inc. is donating $1 million in ad inventory against the "Selling Detroit" initiative.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The agencies' contest entries appeared on CNNmoney.com and in the December 7 issue of Fortune magazine, and viewers were encouraged to vote online for their favorite ad. More than 10,000 votes were cast, and Campbell-Ewald's work was pronounced the winner by Time Inc. division president Mark Ford at the D Show in Detroit on December 2.
Campbell-Ewald's winning campaign, "Make Your Mark Detroit," features D.J. Roland "Ro Spit" Coit, an entrepreneur and co-owner of the Burn Rubber sneaker store in Royal Oak, Michigan. In the print ad, Ro is quoted as saying: "Detroit is a blank canvas. You'll find inspiration around every corner. What you do with it depends on you." The graphic includes Ro's hand forming the familiar mitten shape of Michigan, and his fingerprint is a an image that can be loaded into a cell phone app to see what he has to say about creative inspiration and opportunities in Detroit.
As the winner, Campbell-Ewald will produce a campaign on behalf of Detroit that will appear in several Time Inc. magazines and Web sites. Time Inc. is donating $1 million in ad inventory against the "Selling Detroit" initiative.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Wins 17 Awards and Time Inc.'s Ad Contest at the D Show
December 4, 2009
Detroit, Mich. — Campbell-Ewald won 17 awards and was announced as the winner of Time Inc.'s "Selling Detroit" ad campaign contest at the third annual D Show advertising awards event on December 2.
The D Show Awards recognize the “best of the best” creative work of Detroit-based agencies and clients. Campbell-Ewald's work was honored with the following awards:
Ambassador Award — honoring the effective marriage of content creativity and context innovation — for U.S. Navy's NavyAthletes.com and NavyForMoms Paint the Town Blue campaigns.
Two Best of Category Awards for Kaiser Permanente’s When I Grow Up (Best of TV category) and NavyAthletes.com Integrated Campaign (Best of Integrated Branding category).
14 D Awards recognizing the agency's diverse capabilities and honoring the work on behalf of five clients in the following categories:
The D Show brings the Detroit advertising and marketing community together to celebrate the breadth of ideas, the depth of talent, and the craft of the product. The awards event, a production of the D Council (the Adcraft Club of Detroit committee that oversees the judging and presentation of the awards) was held at the Max M. Fisher Music Center in Detroit and was attended by over 700 people.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The D Show Awards recognize the “best of the best” creative work of Detroit-based agencies and clients. Campbell-Ewald's work was honored with the following awards:
Ambassador Award — honoring the effective marriage of content creativity and context innovation — for U.S. Navy's NavyAthletes.com and NavyForMoms Paint the Town Blue campaigns.
Two Best of Category Awards for Kaiser Permanente’s When I Grow Up (Best of TV category) and NavyAthletes.com Integrated Campaign (Best of Integrated Branding category).
14 D Awards recognizing the agency's diverse capabilities and honoring the work on behalf of five clients in the following categories:
- TV: Chevrolet, Kaiser Permanente, U.S. Postal Service
- Out of Home: Kaiser Permanente
- Radio: OnStar
- Digital Media: Chevrolet, U.S. Navy
- Innovative Use of Media: Kaiser Permanente
- Integrated Campaigns: Kaiser Permanente, U.S. Navy
The D Show brings the Detroit advertising and marketing community together to celebrate the breadth of ideas, the depth of talent, and the craft of the product. The awards event, a production of the D Council (the Adcraft Club of Detroit committee that oversees the judging and presentation of the awards) was held at the Max M. Fisher Music Center in Detroit and was attended by over 700 people.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Wins 17 Awards and Time Inc.'s Ad Contest at the D Show
December 4, 2009
Detroit, Mich. — Campbell-Ewald won 17 awards and was announced as the winner of Time Inc.'s "Selling Detroit" ad campaign contest at the third annual D Show advertising awards event on December 2.
The D Show Awards recognize the “best of the best” creative work of Detroit-based agencies and clients. Campbell-Ewald's work was honored with the following awards:
Ambassador Award — honoring the effective marriage of content creativity and context innovation — for U.S. Navy's NavyAthletes.com and NavyForMoms Paint the Town Blue campaigns.
Two Best of Category Awards for Kaiser Permanente’s When I Grow Up (Best of TV category) and NavyAthletes.com Integrated Campaign (Best of Integrated Branding category).
14 D Awards recognizing the agency's diverse capabilities and honoring the work on behalf of five clients in the following categories:
The D Show brings the Detroit advertising and marketing community together to celebrate the breadth of ideas, the depth of talent, and the craft of the product. The awards event, a production of the D Council (the Adcraft Club of Detroit committee that oversees the judging and presentation of the awards) was held at the Max M. Fisher Music Center in Detroit and was attended by over 700 people.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The D Show Awards recognize the “best of the best” creative work of Detroit-based agencies and clients. Campbell-Ewald's work was honored with the following awards:
Ambassador Award — honoring the effective marriage of content creativity and context innovation — for U.S. Navy's NavyAthletes.com and NavyForMoms Paint the Town Blue campaigns.
Two Best of Category Awards for Kaiser Permanente’s When I Grow Up (Best of TV category) and NavyAthletes.com Integrated Campaign (Best of Integrated Branding category).
14 D Awards recognizing the agency's diverse capabilities and honoring the work on behalf of five clients in the following categories:
- TV: Chevrolet, Kaiser Permanente, U.S. Postal Service
- Out of Home: Kaiser Permanente
- Radio: OnStar
- Digital Media: Chevrolet, U.S. Navy
- Innovative Use of Media: Kaiser Permanente
- Integrated Campaigns: Kaiser Permanente, U.S. Navy
The D Show brings the Detroit advertising and marketing community together to celebrate the breadth of ideas, the depth of talent, and the craft of the product. The awards event, a production of the D Council (the Adcraft Club of Detroit committee that oversees the judging and presentation of the awards) was held at the Max M. Fisher Music Center in Detroit and was attended by over 700 people.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
